Well this was a lovely surprise yesterday, not least of which because I either 1) deeply admire or 2) am excited to learn more about the others on the Socialnomics list of Top 15 Influencers to Follow in Web and Social Analytics:
“It’s time marketers stop collecting data for data’s sake and start it for culling insights. That’s where social analytics comes in. Social analytics is the evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. If you’re new to this, have no fear. Look to the 15 influencers listed below for guidance on the topic.”
My only quibble with this description of social analytics, by the way, is that its use is not confined solely to marketers. Social data exists and has value throughout the business–in product development, customer service, strategic planning, operations, risk management. The use cases are growing by the day.
I’d suggest that if you don’t already follow these folks, you’ll learn a lot if you do.