Author Archives: susanetlinger

About susanetlinger

Industry Analyst at Altimeter Group

Three Principles for Measuring the Value of Enterprise Social Networks

Posted on February 4, 2013

I had the opportunity to speak at Webtrends Engage last week about social media measurement, both external and internal. On the external social media side, we’ve been wrestling with the Great Philosophical Questions for some time: What is the ROI? … Continue reading →

Posted in Uncategorized | 3 Comments

SAP on HANA: Real-TIme Enterprise is Looking More Real

Posted on January 15, 2013

Thursday’s news–that SAP announced the availability of SAP Business Suite powered by SAP HANA–could easily go unremarked by people outside the enterprise software world, but it’s an important milestone for those of us interested in big data, the real-time enterprise … Continue reading →

Posted in Analytics, Big Data, Predictive Analytics, Real-Time Enterprise | Tagged , , , , , , , | Leave a comment

Big Data: It’s time to start thinking about DX

Posted on January 8, 2013

Back in September, I spoke on a panel at Dreamforce in which I used my Nike FuelBand to illustrate the difference between data and metrics, arguing that the difference is meaning: data is the raw material; metrics are one way … Continue reading →

Posted in Altimeter, Big Data, Multichannel, Predictive Analytics, Quantified Self, Social Analytics, Uncategorized | 2 Comments

Binders Full of Women: When a Meme Hijacks Your Brand

Posted on October 19, 2012

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading →

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

The New LinkedIn: It’s (Mostly) About You

Posted on October 16, 2012

Today, LinkedIn announced a revamp of its profile pages around three core principles: simplify (the experience), grow (in terms of network, value add) and everyday (provide everyday utility) In April, when the company announced its iPad app, they described their … Continue reading →

Posted in LinkedIn, Predictive Analytics, Quantified Self, Social Graph, Uncategorized | 1 Comment

Social Media Crisis Prevention: Can You Defuse an F-Bomb?

Posted on October 10, 2012

It’s a nightmare scenario. You get a frantic text or call from a co-worker that someone tweeted a tasteless joke or profanity from your corporate Twitter account. The keywords in the post start trending among your brand mentions, soon to … Continue reading →

Posted in Social Analytics, Social media, Social Media Risk | Tagged | 2 Comments

Social data is the canary in the coal mine for Big Data

Posted on October 3, 2012

I spoke at the Boston eMetrics Symposium yesterday on the subject of Big Data; specifically, how we will build organizations that can adapt to it, extract insights and act on them in a meaningful way. People generally discuss Big Data … Continue reading →

Posted in Big Data, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | 2 Comments