Author Archives: susanetlinger

About susanetlinger

Industry Analyst at Altimeter Group

Social Data Market Momentum: It’s Not About the Firehose

In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We’ve seen use cases far past marketing into product … Continue reading

Posted in DataSift, Gnip, NTT, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Topsy, Twitter | 3 Comments

From Shopping Carts to Poisoned Names, Every Data Point Tells a Story

Every so often, I’d like to profile someone who’s doing interesting things with data. Meet Hilary Parker of Etsy (yes, that’s her in the photo). While at Strata & Hadoop World last week, I had the chance to attend Ignite, a … Continue reading

Posted in Analytics, Data Science, Research, Uncategorized | Tagged , , , , , | 1 Comment

Social Data Intelligence: Survey Says

Back in July, when we published Social Data Intelligence, we were curious to discover how organizations would rank themselves using the criteria in our maturity map. How many companies are in the “ad-hoc” stage? How many consider themselves to be … Continue reading

Posted in Analytics, Big Data, Predictive Analytics, Real-Time Enterprise, Social Analytics, Social Data, Social media, Uncategorized | Tagged , , , , | 2 Comments

The Emerging Social Data Ecosystem

It’s Social Data Week, and I spent Monday at DataSift’s San Francisco conference. Like Big Boulder (which is produced by Gnip and is now entering its third year), Social Data Week is focused on the emerging dialogue around social data, its stakeholders, … Continue reading

Posted in Analytics, Big Data, Facebook, Social Analytics, Social Data, Social media measurement, Twitter, Uncategorized | 18 Comments

Facebook Opens its Data API to (Some) Media Partners

Today, Facebook made an announcement that should interest anyone who uses social data. Effective immediately, Facebook will be opening its data API to a select group of media partners. According to today’s blog post, organizations that are part of this … Continue reading

Posted in Analytics, Big Data, Facebook, Listening, Sentiment Analysis, Social Analytics, Social Graph, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Build Credibility by Prioritizing Your Social Data

One of the most frequent challenges of analytics teams, particularly those who handle social data, is the ad-hoc nature of report requests. When a manager or colleague needs a report (a) in the next hour  (b) by the end of … Continue reading

Posted in Altimeter, Analytics, Big Data, Research, Social Analytics, Social media, Social media measurement | Leave a comment

It’s Time To Get Smart About Social Data Intelligence

I spend a lot of time reading and thinking about social data: what it is, what it isn’t, how to measure it, where it’s going. But even the best strategy for collecting, analyzing and interpreting social data is just a … Continue reading

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Collaborative Storytelling: A View from Startupfest 2013

Long time no talk, but the good news is that I’ve been heads down on my latest research report, launching soon. Watch this space. I had the opportunity to speak at Startupfest 2013 this morning on the topic of “Collaborative … Continue reading

Posted in Uncategorized | 1 Comment

Three Principles for Measuring the Value of Enterprise Social Networks

I had the opportunity to speak at Webtrends Engage last week about social media measurement, both external and internal. On the external social media side, we’ve been wrestling with the Great Philosophical Questions for some time: What is the ROI? … Continue reading

Posted in Uncategorized | 4 Comments