Author Archives: susanetlinger

About susanetlinger

Industry Analyst at Altimeter Group

Time to Change: Disruptive Innovation Panel at Xerox PARC

I had the opportunity to participate on a panel recently called “Time to Change – Culture and Brand Disruption Leading to Innovation.” It was hosted by Xerox PARC as part of their PARC forum series, and featured Todd Wilms of … Continue reading

Posted in Altimeter, Innovation, Social media | 3 Comments

2014: The Year of Data Disruption

Linguist Geoff Nunberg’s annual “Word of the Year” posts offer an instructive peek into the American psyche. In 2012, he chose “Big Data”. In 2013, his pick was (no, not “twerk”) “selfie.” Nunberg makes his selections based on dominant news stories, … Continue reading

Posted in Altimeter, Big Data, Predictive Analytics, Quantified Self, Real-Time Enterprise, Research, Social Analytics, Social media measurement, Uncategorized | Tagged , , , , , | 9 Comments

An Industry Association for Social Data: The Big Boulder Initiative

A few weeks ago, I had the opportunity to participate in a working session of The Big Boulder Initiative, an industry association founded to promote understanding and development of the emerging  social data market. It’s been an eventful week in … Continue reading

Posted in DataSift, Gnip, Social Analytics, Social Data, Topsy, Uncategorized | 4 Comments

Social Data Market Momentum: It’s Not About the Firehose

In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We’ve seen use cases far past marketing into product … Continue reading

Posted in DataSift, Gnip, NTT, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Topsy, Twitter | 3 Comments

From Shopping Carts to Poisoned Names, Every Data Point Tells a Story

Every so often, I’d like to profile someone who’s doing interesting things with data. Meet Hilary Parker of Etsy (yes, that’s her in the photo). While at Strata & Hadoop World last week, I had the chance to attend Ignite, a … Continue reading

Posted in Analytics, Data Science, Research, Uncategorized | Tagged , , , , , | 1 Comment

Social Data Intelligence: Survey Says

Back in July, when we published Social Data Intelligence, we were curious to discover how organizations would rank themselves using the criteria in our maturity map. How many companies are in the “ad-hoc” stage? How many consider themselves to be … Continue reading

Posted in Analytics, Big Data, Predictive Analytics, Real-Time Enterprise, Social Analytics, Social Data, Social media, Uncategorized | Tagged , , , , | 2 Comments

The Emerging Social Data Ecosystem

It’s Social Data Week, and I spent Monday at DataSift’s San Francisco conference. Like Big Boulder (which is produced by Gnip and is now entering its third year), Social Data Week is focused on the emerging dialogue around social data, its stakeholders, … Continue reading

Posted in Analytics, Big Data, Facebook, Social Analytics, Social Data, Social media measurement, Twitter, Uncategorized | 18 Comments