Author Archives: susanetlinger

About susanetlinger

Industry Analyst at Altimeter Group

Shut the Front Door! Here Comes Media Convergence

Posted on August 10, 2012

One of the knottiest topics we’ve been discussing at Altimeter Group lately is the way media are converging. Back before the social web and the ability of consumers to share and publish their own content, there were pretty clear lines … Continue reading →

Posted in Altimeter, Research, Social media, Uncategorized | Leave a comment

The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media

Posted on July 24, 2012

Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading →

Posted in Research, Social Analytics, social commerce, Social media, Social media measurement, Uncategorized | 10 Comments

Working with Industry Analysts: Eight Tips for Entrepreneurs

Posted on June 1, 2012

Before I joined Altimeter Group, I worked in Marketing and PR/Analyst relations. During that time, I counseled hundreds of entrepreneurs on how to work most effectively with industry analysts. Now that I’m an analyst myself, I find that most of … Continue reading →

Posted in Altimeter, Uncategorized | Tagged | 1 Comment

Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?

Posted on May 25, 2012

I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading →

Posted in Altimeter, Facebook, Multichannel, Social Analytics, social commerce, Social media | Tagged | 1 Comment

Beyond the IPO: Ten Implications of a Public Facebook

Posted on May 8, 2012

By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months … Continue reading →

Posted in Social media | 1 Comment

LinkedIn for iPad: Quantifying the Professional Self

Posted on April 26, 2012

I’ve always liked LinkedIn, but I’ve never loved it; I know I need to check it and keep it up, but it’s more an obligation than a pleasure, a vitamin than a treat. It’s information. At the same time, the work … Continue reading →

Posted in iPad, LinkedIn, Quantified Self, Social Graph, Uncategorized | Leave a comment

Listening: Should you filter social data for profanity?

Posted on April 20, 2012

I was at the Social Media Analytics Summit yesterday and was asked to fill in on a panel on one of my favorite topics: the challenges of social data. It was moderated by Nathan Gilliatt, and I was joined by … Continue reading →

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, VoC | Tagged , , , , , , , | 2 Comments

Socialnomics: Top 15 Influencers to Follow in Web and Social Analytics

Posted on April 11, 2012

Well this was a lovely surprise yesterday, not least of which because I either 1) deeply admire or 2) am excited to learn more about the others on the Socialnomics list of Top 15 Influencers to Follow in Web and … Continue reading →

Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment