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- Notes from I/O: Google better organizes our world –and sells us back the experience by @802dotchris goo.gl/TWS9g 1 day ago
- Webinar with @Tracx on 5/29 on the revenue potential of #socialdata: Register here: at.tracx.com/altimeter-webi… : tracx.com/news/enterpris… 1 day ago
- 5/30 webinar w/ @janrain : We'll discuss how to use #socialdata to help customers @ each stage of your relationship bit.ly/10GMmjh 1 day ago
- RT @emi1ycaro1ine: Beyonce! Great Gatsby! Social media! All my favorite things in a #brandworks speech via @setlinger 2 days ago
- My fave tip from @erictpeterson re biz analytics: write an amazing playbook. Couldn't agree more for scale, governance, value. #brandworks 2 days ago
Category Archives: Altimeter
Big Data: It’s time to start thinking about DX
Back in September, I spoke on a panel at Dreamforce in which I used my Nike FuelBand to illustrate the difference between data and metrics, arguing that the difference is meaning: data is the raw material; metrics are one way … Continue reading
It’s [Always] Time to Re-examine Social Media Risk
“Imagine the 1:35 a.m. call informing you that your new product scheduled for release next week has been accidentally leaked because of some Flickr images. Or the 5 p.m. call that the regulators are going to be in your office … Continue reading
Posted in Altimeter, Crisis, Global Social Media, Research, Social media, Uncategorized
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Shut the Front Door! Here Comes Media Convergence
One of the knottiest topics we’ve been discussing at Altimeter Group lately is the way media are converging. Back before the social web and the ability of consumers to share and publish their own content, there were pretty clear lines … Continue reading
Posted in Altimeter, Research, Social media, Uncategorized
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Working with Industry Analysts: Eight Tips for Entrepreneurs
Before I joined Altimeter Group, I worked in Marketing and PR/Analyst relations. During that time, I counseled hundreds of entrepreneurs on how to work most effectively with industry analysts. Now that I’m an analyst myself, I find that most of … Continue reading
Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?
I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading
Posted in Altimeter, Facebook, Multichannel, Social Analytics, social commerce, Social media
Tagged Dynamic customer journey
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Make an App for That: Mobile Strategies for Retailers
About an hour ago, I was standing in the Genius Bar at the Apple store, trying to figure out a few things about my Mac. The conversation concluded with the purchase of an Ethernet cable; not the most glamorous of … Continue reading
Posted in Altimeter, Amazon, Best Buy, Multichannel
Tagged Altimeter Group, Mobile, mulltichannel. Chris Silva
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Talking Social Analytics with Robert Scoble
The other day, Robert Scoble came by the Hangar to visit and interview me on social analytics. Honestly, it was kind of a professional “bucket list” experience, and, as a bonus, a really enjoyable conversation. We talked social media measurement, … Continue reading
Joining Altimeter Group!
For most of my career I’ve worked at the intersection of people, processes and technology, in organizations like Charles Schwab & Co., Inc. and, most recently, in the agency world at Horn Group. I’ve launched companies, counseled businesses through crises … Continue reading
Posted in Altimeter
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Welcome to Social Strategy Lab
In ten, or twenty, or a hundred years, what will people conclude about the early days of the social web? Will they see our early efforts at openness as quaint? Will they laugh at our primitive tools, our struggles to … Continue reading
Posted in Altimeter
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