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Category Archives: behavior
Before You Freak Out About Pinterest and the Zappos Study…
A lot of people have been buzzing today over this Bloomberg story both announcing Zappos’ launch of a recommendation engine based on Pinterest pins, and stating that–although Pinterest drives the highest number of shares compared to Facebook and Twitter–it also … Continue reading
Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]
So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading
Playground to Prediction: Misinformation and Social Analytics
When I was a kid, there was a hugely popular commercial for Life cereal featuring a kid called Mikey. One day, a strange and horrible tale started to make its way around the playground. “You know that kid Mikey? From … Continue reading
Japan Update: Social Media in 2011
I had the opportunity to speak to about 200 Japanese executives at ad:tech Tokyo recently about the state of social media measurement in the United States. The talk was followed by an interview with Toru Saito of Looops Communications, a … Continue reading
Posted in behavior, Global Social Media, Japan, Sentiment Analysis, Social media
Tagged Global Social Media
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Dreamforce 2011: Set the Social Roadmap for your Company
Today’s series of mini-keynotes at Dreamforce is timely for a number of reasons, not least of which is the fact that we’ve seen so many examples lately of what happens when organizations embark on social business without much of a … Continue reading
Posted in behavior, Social media, Uncategorized
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Deb Schultz: The New Social Ethics
Altimeter Fellow Deb Schultz is increasingly frustrated with the way we talk about human behavior on the web. Deb is a “practical utopian”; she has a strong idealistic streak, but she also understands the realities of human behavior, especially as … Continue reading
Posted in behavior
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