Category Archives: behavior

Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]

So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading

Posted in behavior, Listening, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , | 4 Comments

Playground to Prediction: Misinformation and Social Analytics

When I was a kid, there was a hugely popular commercial for Life cereal featuring a kid called Mikey. One day, a strange and horrible tale started to make its way around the playground. “You know that kid Mikey? From … Continue reading

Posted in behavior, Listening, Predictive Analytics, Research, Social media, Social media measurement, Uncategorized | Leave a comment

Dreamforce 2011: Set the Social Roadmap for your Company

Today’s series of mini-keynotes at Dreamforce is timely for a number of reasons, not least of which is the fact that we’ve seen so many examples lately of what happens when organizations embark on social business without much of a … Continue reading

Posted in behavior, Social media, Uncategorized | Leave a comment

Deb Schultz: The New Social Ethics

Altimeter Fellow Deb Schultz is increasingly frustrated with the way we talk about human behavior on the web. Deb is a “practical utopian”; she has a strong idealistic streak, but she also understands the realities of human behavior, especially as … Continue reading

Posted in behavior | 5 Comments