Category Archives: behavior

Facebook’s “Emotional Contagion” Experiment: Was it Ethical?

Update, June 29: Co-author Adam D. I. Kramer posts a response here. By now, you’ve probably heard that data scientists at Facebook recently published a study in The Proceedings of the National Academy of Science revealing that, in their words, “emotional states can … Continue reading

Posted in behavior, Big Boulder Initiative, Big Data, Data Science, Ethics, Facebook, Research, Social Data, social data ethics, Social media, Uncategorized | Tagged , , , , , , , , , | 9 Comments

Social Data for Social Good: Five Lessons from Academia

In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relationships with customers and spur innovation. But what about … Continue reading

Posted in Analytics, behavior, Big Data, Data Science, Research, Sentiment Analysis, Social Data, Social media, Social media measurement, Uncategorized | 2 Comments

Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]

So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading

Posted in behavior, Listening, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , | 4 Comments

Playground to Prediction: Misinformation and Social Analytics

When I was a kid, there was a hugely popular commercial for Life cereal featuring a kid called Mikey. One day, a strange and horrible tale started to make its way around the playground. “You know that kid Mikey? From … Continue reading

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Dreamforce 2011: Set the Social Roadmap for your Company

Today’s series of mini-keynotes at Dreamforce is timely for a number of reasons, not least of which is the fact that we’ve seen so many examples lately of what happens when organizations embark on social business without much of a … Continue reading

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