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Category Archives: Crisis
Binders Full of Women: When a Meme Hijacks Your Brand
During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading
It’s [Always] Time to Re-examine Social Media Risk
“Imagine the 1:35 a.m. call informing you that your new product scheduled for release next week has been accidentally leaked because of some Flickr images. Or the 5 p.m. call that the regulators are going to be in your office … Continue reading
Posted in Altimeter, Crisis, Global Social Media, Research, Social media, Uncategorized
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Does the Social Web Perpetuate or Expose Disinformation?
I woke up Sunday morning to a tempest on Twitter. Apparently, Bill Keller of the New York Times had published an op-ed defending Wikileaks. It was retweeted by none other than Jeff Jarvis, Dan Gillmor and Nick Bilton–some of the … Continue reading
In Crisis Planning, Emotion is Data
It stands to reason that social media would one day become a perfect vehicle for social and political action. Lately, we’re seeing more online activism in various forms–to fundraise, to organize, and, lately, to protest. One of the most popular … Continue reading
Posted in Crisis
Tagged altimetergroup, BP, charlene li, crisis, jeremiah owyang, nestle, planning, social media, strategy, susan etlinger
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In Crisis, Force = Mass x Acceleration
Here’s a scenario for you: Tomorrow morning when you wake up, there are a dozen voicemails on your cellphone and a few dozen emails. You check both regularly, so it’s not that you let them pile up. Something is wrong. … Continue reading
Posted in Crisis, Social media, Social media measurement
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