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Category Archives: Facebook
Facebook Graph Search Beta: Unlocking the Value of the Social Graph
It’s not a phone, and it doesn’t fix the mobile monetization problem. Now that we’ve got that out of the way, here are some thoughts on Facebook Graph Search Beta, announced at a press conference at Facebook HQ this morning. … Continue reading
Before You Freak Out About Pinterest and the Zappos Study…
A lot of people have been buzzing today over this Bloomberg story both announcing Zappos’ launch of a recommendation engine based on Pinterest pins, and stating that–although Pinterest drives the highest number of shares compared to Facebook and Twitter–it also … Continue reading
Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?
I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading
Posted in Altimeter, Facebook, Multichannel, Social Analytics, social commerce, Social media
Tagged Dynamic customer journey
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Facebook Road Show Recap: Interview with Jon Ehrlichman, Bloomberg
Today I had a chance to chat with Jon Ehrlichman of Bloomberg about Facebook’s roadshow, its recent statements on mobile revenue, Mark Zuckerberg’s role, the issues on investors’ minds and what else we should be focused on as Facebook nears … Continue reading
Posted in Facebook, Global Social Media, Social Graph, Social media
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