Category Archives: Listening

Binders Full of Women: When a Meme Hijacks Your Brand

Posted on October 19, 2012 by

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading →

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

Listening: Should you filter social data for profanity?

Posted on April 20, 2012 by

I was at the Social Media Analytics Summit yesterday and was asked to fill in on a panel on one of my favorite topics: the challenges of social data. It was moderated by Nathan Gilliatt, and I was joined by … Continue reading →

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, VoC | Tagged , , , , , , , | 2 Comments

Satmetrix Adds Social Media Measurement to Net Promoter

Posted on February 2, 2012 by

With all the hoopla over the Facebook S-1 filing (about which my colleagues Chris Silva and Rebecca Lieb have insightfully written), it’s easy to miss other notable industry news. Here is one smallish but important announcement that may have passed … Continue reading →

Posted in Listening, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | Tagged , , , , , , , , , | 1 Comment

Defining Social Media Listening vs. Measurement

Posted on January 14, 2012 by

I’ve had a number of conversations lately with clients, peers and friends about what we mean by “listening,” “monitoring” and “measurement” of social media. Some people dislike the term “listening” because it seems passive and somehow not rigorous, while others … Continue reading →

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | 8 Comments

Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]

Posted on December 17, 2011 by

So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading →

Posted in behavior, Listening, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , | 4 Comments

Talking Social Analytics with Robert Scoble

Posted on December 3, 2011 by

The other day, Robert Scoble came by the Hangar to visit and interview me on social analytics. Honestly, it was kind of a professional “bucket list” experience, and, as a bonus, a really enjoyable conversation. We talked social media measurement, … Continue reading →

Posted in Altimeter, Listening, Sentiment Analysis, Social Analytics, Social Graph, Social media, Social media measurement | Leave a comment

Playground to Prediction: Misinformation and Social Analytics

Posted on November 29, 2011 by

When I was a kid, there was a hugely popular commercial for Life cereal featuring a kid called Mikey. One day, a strange and horrible tale started to make its way around the playground. “You know that kid Mikey? From … Continue reading →

Posted in behavior, Listening, Predictive Analytics, Research, Social media, Social media measurement, Uncategorized | Leave a comment