Category Archives: Multichannel

Big Data: It’s time to start thinking about DX

Posted on January 8, 2013 by

Back in September, I spoke on a panel at Dreamforce in which I used my Nike FuelBand to illustrate the difference between data and metrics, arguing that the difference is meaning: data is the raw material; metrics are one way … Continue reading →

Posted in Altimeter, Big Data, Multichannel, Predictive Analytics, Quantified Self, Social Analytics, Uncategorized | 2 Comments

Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?

Posted on May 25, 2012 by

I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading →

Posted in Altimeter, Facebook, Multichannel, Social Analytics, social commerce, Social media | Tagged | 1 Comment

Variations on a Theme of Multi-Channel Attribution

Posted on April 7, 2012 by

Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading →

Posted in Multichannel, Research, Social Analytics, social commerce, Social Graph, Social media, Social media measurement, Uncategorized | Tagged , , | 1 Comment

Make an App for That: Mobile Strategies for Retailers

Posted on February 25, 2012 by

About an hour ago, I was standing in the Genius Bar at the Apple store, trying to figure out a few things about my Mac. The conversation concluded with the purchase of an Ethernet cable; not the most glamorous of … Continue reading →

Posted in Altimeter, Amazon, Best Buy, Multichannel | Tagged , , | Leave a comment

Facebook Apps for Timeline: Three Implications for Business

Posted on January 21, 2012 by

This week, Facebook announced “Applications for Timeline,” including a freshman set of 60 partners. The focus, as expected, is on entertaining, highly social activities such as fashion, music, fitness, food and travel. The idea is that people can now integrate apps … Continue reading →

Posted in Multichannel, Social Analytics, social commerce, Social Graph, Social media, Uncategorized | 8 Comments

Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]

Posted on December 17, 2011 by

So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading →

Posted in behavior, Listening, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , | 4 Comments