-
Recent Posts
Recent Tweets
- Notes from I/O: Google better organizes our world –and sells us back the experience by @802dotchris goo.gl/TWS9g 1 day ago
- Webinar with @Tracx on 5/29 on the revenue potential of #socialdata: Register here: at.tracx.com/altimeter-webi… : tracx.com/news/enterpris… 1 day ago
- 5/30 webinar w/ @janrain : We'll discuss how to use #socialdata to help customers @ each stage of your relationship bit.ly/10GMmjh 1 day ago
- RT @emi1ycaro1ine: Beyonce! Great Gatsby! Social media! All my favorite things in a #brandworks speech via @setlinger 2 days ago
- My fave tip from @erictpeterson re biz analytics: write an amazing playbook. Couldn't agree more for scale, governance, value. #brandworks 2 days ago
Category Archives: Predictive Analytics
Facebook Graph Search Beta: Unlocking the Value of the Social Graph
It’s not a phone, and it doesn’t fix the mobile monetization problem. Now that we’ve got that out of the way, here are some thoughts on Facebook Graph Search Beta, announced at a press conference at Facebook HQ this morning. … Continue reading
SAP on HANA: Real-TIme Enterprise is Looking More Real
Thursday’s news–that SAP announced the availability of SAP Business Suite powered by SAP HANA–could easily go unremarked by people outside the enterprise software world, but it’s an important milestone for those of us interested in big data, the real-time enterprise … Continue reading
Big Data: It’s time to start thinking about DX
Back in September, I spoke on a panel at Dreamforce in which I used my Nike FuelBand to illustrate the difference between data and metrics, arguing that the difference is meaning: data is the raw material; metrics are one way … Continue reading
The New LinkedIn: It’s (Mostly) About You
Today, LinkedIn announced a revamp of its profile pages around three core principles: simplify (the experience), grow (in terms of network, value add) and everyday (provide everyday utility) In April, when the company announced its iPad app, they described their … Continue reading
Social data is the canary in the coal mine for Big Data
I spoke at the Boston eMetrics Symposium yesterday on the subject of Big Data; specifically, how we will build organizations that can adapt to it, extract insights and act on them in a meaningful way. People generally discuss Big Data … Continue reading
Before You Freak Out About Pinterest and the Zappos Study…
A lot of people have been buzzing today over this Bloomberg story both announcing Zappos’ launch of a recommendation engine based on Pinterest pins, and stating that–although Pinterest drives the highest number of shares compared to Facebook and Twitter–it also … Continue reading
Does the Social Web Perpetuate or Expose Disinformation?
I woke up Sunday morning to a tempest on Twitter. Apparently, Bill Keller of the New York Times had published an op-ed defending Wikileaks. It was retweeted by none other than Jeff Jarvis, Dan Gillmor and Nick Bilton–some of the … Continue reading
Socialnomics: Top 15 Influencers to Follow in Web and Social Analytics
Well this was a lovely surprise yesterday, not least of which because I either 1) deeply admire or 2) am excited to learn more about the others on the Socialnomics list of Top 15 Influencers to Follow in Web and … Continue reading
Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized
Tagged #measure, Alistair Croll, Avinash Kaushik, Awareness, Connie Bensen, Digital Analytics Association, Eric Peterson, Gary Angel, Jim Sterne, John Lovett, Jonas Klit Nielsen, Katie D. Paine, Keith Burtis, Marshall Sponder, Mike Lewis, Nathan Gilliatt, Sean Power, Social, social analytics, social media, Socialnomics, susan etlinger, Taulbee Jackson, Web Analytics
1 Comment
Google Addresses Revenue Impact of Social Media with New Social Reports
Even though the topic of social media ROI may sometimes seem like an endless game of Whack-a-Mole [see previous post], there’s plenty of evidence to suggest we’re inching ever closer to accountability. Today’s announcement from the Google Social Analytics team … Continue reading
Posted in Predictive Analytics, Social Analytics, Uncategorized
5 Comments
Let’s End The Magical Thinking About Social Media ROI
Last year at SXSW, I participated in a panel on social media measurement with Margaret Francis of Exact Target, Megan Costello of Crimson Hexagon, Blake Robinson of CNET and Chris Lightner of Edelman, called “Advanced Integrations of Social Media Analytics.” … Continue reading