Category Archives: Predictive Analytics

SAP on HANA: Real-TIme Enterprise is Looking More Real

Thursday’s news–that SAP announced the availability of SAP Business Suite powered by SAP HANA–could easily go unremarked by people outside the enterprise software world, but it’s an important milestone for those of us interested in big data, the real-time enterprise … Continue reading

Posted in Analytics, Big Data, Predictive Analytics, Real-Time Enterprise | Tagged , , , , , , , | Leave a comment

Big Data: It’s time to start thinking about DX

Back in September, I spoke on a panel at Dreamforce in which I used my Nike FuelBand to illustrate the difference between data and metrics, arguing that the difference is meaning: data is the raw material; metrics are one way … Continue reading

Posted in Altimeter, Big Data, Multichannel, Predictive Analytics, Quantified Self, Social Analytics, Uncategorized | 2 Comments

The New LinkedIn: It’s (Mostly) About You

Today, LinkedIn announced a revamp of its profile pages around three core principles: simplify (the experience), grow (in terms of network, value add) and everyday (provide everyday utility) In April, when the company announced its iPad app, they described their … Continue reading

Posted in LinkedIn, Predictive Analytics, Quantified Self, Social Graph, Uncategorized | 1 Comment

Social data is the canary in the coal mine for Big Data

I spoke at the Boston eMetrics Symposium yesterday on the subject of Big Data; specifically, how we will build organizations that can adapt to it, extract insights and act on them in a meaningful way. People generally discuss Big Data … Continue reading

Posted in Big Data, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | 2 Comments

Socialnomics: Top 15 Influencers to Follow in Web and Social Analytics

Well this was a lovely surprise yesterday, not least of which because I either 1) deeply admire or 2) am excited to learn more about the others on the Socialnomics list of Top 15 Influencers to Follow in Web and … Continue reading

Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Google Addresses Revenue Impact of Social Media with New Social Reports

Even though the topic of social media ROI may sometimes seem like an endless game of Whack-a-Mole [see previous post], there’s plenty of evidence to suggest we’re inching ever closer to accountability. Today’s announcement from the Google Social Analytics team … Continue reading

Posted in Predictive Analytics, Social Analytics, Uncategorized | 5 Comments

Let’s End The Magical Thinking About Social Media ROI

Last year at SXSW, I participated in a panel on social media measurement with Margaret Francis of Exact Target, Megan Costello of Crimson Hexagon, Blake Robinson of CNET and Chris Lightner of Edelman, called “Advanced Integrations of Social Media Analytics.” … Continue reading

Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized | 18 Comments