Category Archives: Research

Social data is the canary in the coal mine for Big Data

Posted on October 3, 2012 by

I spoke at the Boston eMetrics Symposium yesterday on the subject of Big Data; specifically, how we will build organizations that can adapt to it, extract insights and act on them in a meaningful way. People generally discuss Big Data … Continue reading →

Posted in Big Data, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | 2 Comments

Shut the Front Door! Here Comes Media Convergence

Posted on August 10, 2012 by

One of the knottiest topics we’ve been discussing at Altimeter Group lately is the way media are converging. Back before the social web and the ability of consumers to share and publish their own content, there were pretty clear lines … Continue reading →

Posted in Altimeter, Research, Social media, Uncategorized | Leave a comment

The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media

Posted on July 24, 2012 by

Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading →

Posted in Research, Social Analytics, social commerce, Social media, Social media measurement, Uncategorized | 10 Comments

Variations on a Theme of Multi-Channel Attribution

Posted on April 7, 2012 by

Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading →

Posted in Multichannel, Research, Social Analytics, social commerce, Social Graph, Social media, Social media measurement, Uncategorized | Tagged , , | 1 Comment

Satmetrix Adds Social Media Measurement to Net Promoter

Posted on February 2, 2012 by

With all the hoopla over the Facebook S-1 filing (about which my colleagues Chris Silva and Rebecca Lieb have insightfully written), it’s easy to miss other notable industry news. Here is one smallish but important announcement that may have passed … Continue reading →

Posted in Listening, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | Tagged , , , , , , , , , | 1 Comment

How Will the Social Analytics Organization Evolve?

Posted on January 9, 2012 by

My colleague Jeremiah Owyang has done a great deal of work to research and propose a framework to design the social organization. You can find his thinking on this subject on his blog, Web Strategy and via his research reports. … Continue reading →

Posted in Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | Tagged | 4 Comments

Social Analytics 2011: The Honeymoon is Over [Part 1 of 2]

Posted on December 13, 2011 by

This is the first of a two part wrap-up of 2011 and look into 2012. In this post, I’ll lay out the top social analytics trends in 2011, and in the next I’ll make predictions for the new year. I’d … Continue reading →

Posted in Research, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | 4 Comments