Category Archives: Sentiment Analysis

Superbowl Ads and Social Data: Where’s the End Zone?

Let me preface this  by admitting that I’m not an American football fan. Sorry. But I do love the window-dressing of the Superbowl: the inane commentary, the screams of joy and agony from the living room (and neighboring houses), the … Continue reading

Posted in Analytics, Big Data, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Uncategorized | Leave a comment

Social Data Market Momentum: It’s Not About the Firehose

In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We’ve seen use cases far past marketing into product … Continue reading

Posted in DataSift, Gnip, NTT, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Topsy, Twitter | 3 Comments

Facebook Opens its Data API to (Some) Media Partners

Today, Facebook made an announcement that should interest anyone who uses social data. Effective immediately, Facebook will be opening its data API to a select group of media partners. According to today’s blog post, organizations that are part of this … Continue reading

Posted in Analytics, Big Data, Facebook, Listening, Sentiment Analysis, Social Analytics, Social Graph, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Binders Full of Women: When a Meme Hijacks Your Brand

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

Listening: Should you filter social data for profanity?

I was at the Social Media Analytics Summit yesterday and was asked to fill in on a panel on one of my favorite topics: the challenges of social data. It was moderated by Nathan Gilliatt, and I was joined by … Continue reading

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, VoC | Tagged , , , , , , , | 2 Comments

Defining Social Media Listening vs. Measurement

I’ve had a number of conversations lately with clients, peers and friends about what we mean by “listening,” “monitoring” and “measurement” of social media. Some people dislike the term “listening” because it seems passive and somehow not rigorous, while others … Continue reading

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | 9 Comments

Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]

So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading

Posted in behavior, Listening, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , | 4 Comments

Social Analytics 2011: The Honeymoon is Over [Part 1 of 2]

This is the first of a two part wrap-up of 2011 and look into 2012. In this post, I’ll lay out the top social analytics trends in 2011, and in the next I’ll make predictions for the new year. I’d … Continue reading

Posted in Research, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | 4 Comments

Talking Social Analytics with Robert Scoble

The other day, Robert Scoble came by the Hangar to visit and interview me on social analytics. Honestly, it was kind of a professional “bucket list” experience, and, as a bonus, a really enjoyable conversation. We talked social media measurement, … Continue reading

Posted in Altimeter, Listening, Sentiment Analysis, Social Analytics, Social Graph, Social media, Social media measurement | Leave a comment