Category Archives: social commerce

Binders Full of Women: When a Meme Hijacks Your Brand

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media

Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading

Posted in Research, Social Analytics, social commerce, Social media, Social media measurement, Uncategorized | 10 Comments

Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?

I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading

Posted in Altimeter, Facebook, Multichannel, Social Analytics, social commerce, Social media | Tagged | 1 Comment

Variations on a Theme of Multi-Channel Attribution

Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading

Posted in Multichannel, Research, Social Analytics, social commerce, Social Graph, Social media, Social media measurement, Uncategorized | Tagged , , | 1 Comment

Facebook Apps for Timeline: Three Implications for Business

This week, Facebook announced “Applications for Timeline,” including a freshman set of 60 partners. The focus, as expected, is on entertaining, highly social activities such as fashion, music, fitness, food and travel. The idea is that people can now integrate apps … Continue reading

Posted in Multichannel, Social Analytics, social commerce, Social Graph, Social media, Uncategorized | 8 Comments