Category Archives: social commerce

Binders Full of Women: When a Meme Hijacks Your Brand

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media

Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading

Posted in Research, Social Analytics, social commerce, Social media, Social media measurement, Uncategorized | 10 Comments

Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?

I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading

Posted in Altimeter, Facebook, Multichannel, Social Analytics, social commerce, Social media | Tagged | 1 Comment

Variations on a Theme of Multi-Channel Attribution

Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading

Posted in Multichannel, Research, Social Analytics, social commerce, Social Graph, Social media, Social media measurement, Uncategorized | Tagged , , | 1 Comment

Facebook Apps for Timeline: Three Implications for Business

This week, Facebook announced “Applications for Timeline,” including a freshman set of 60 partners. The focus, as expected, is on entertaining, highly social activities such as fashion, music, fitness, food and travel. The idea is that people can now integrate apps … Continue reading

Posted in Multichannel, Social Analytics, social commerce, Social Graph, Social media, Uncategorized | 8 Comments

Facebook F8: Bring Me Everyone!

There’s a wonderfully campy moment in the 1994 movie “The Professional” in which Gary Oldman’s character, a maniacal gangster, famously bellows, “Bring me…everyone!!” That day has come for Facebook. Facebook wants everything and everyone; specifically, every detail about us: our social … Continue reading

Posted in Social Analytics, social commerce, Social Graph, Social media, Social media measurement | 7 Comments

Web 2.0 Summit: Managing Hypergrowth

The session, moderated by Adam Lashinsky, is called “Managing Hypergrowth,” but it could just as well be “The Future of eCommerce. ” Susan Lyne, Chairman of Gilt Groupe, sits beside Tony Hsieh, CEO ofZappos.  In Internet time, Zappos is venerable, almost a … Continue reading

Posted in social commerce | Tagged , , , | Leave a comment

Facebook Makes a Play for Social Commerce

Today, Facebook made three announcements that, collectively provide some strong clues as to where they will continue to place their bets. The short answer: Moving toward a mobile platform + courting the location-based developer community + courting brands with the … Continue reading

Posted in social commerce, Social Graph, Social media | 1 Comment