Category Archives: Social media

Binders Full of Women: When a Meme Hijacks Your Brand

Posted on October 19, 2012 by

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading →

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

Social Media Crisis Prevention: Can You Defuse an F-Bomb?

Posted on October 10, 2012 by

It’s a nightmare scenario. You get a frantic text or call from a co-worker that someone tweeted a tasteless joke or profanity from your corporate Twitter account. The keywords in the post start trending among your brand mentions, soon to … Continue reading →

Posted in Social Analytics, Social media, Social Media Risk | Tagged | 2 Comments

Social data is the canary in the coal mine for Big Data

Posted on October 3, 2012 by

I spoke at the Boston eMetrics Symposium yesterday on the subject of Big Data; specifically, how we will build organizations that can adapt to it, extract insights and act on them in a meaningful way. People generally discuss Big Data … Continue reading →

Posted in Big Data, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | 2 Comments

Shut the Front Door! Here Comes Media Convergence

Posted on August 10, 2012 by

One of the knottiest topics we’ve been discussing at Altimeter Group lately is the way media are converging. Back before the social web and the ability of consumers to share and publish their own content, there were pretty clear lines … Continue reading →

Posted in Altimeter, Research, Social media, Uncategorized | Leave a comment

The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media

Posted on July 24, 2012 by

Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading →

Posted in Research, Social Analytics, social commerce, Social media, Social media measurement, Uncategorized | 10 Comments

Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?

Posted on May 25, 2012 by

I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading →

Posted in Altimeter, Facebook, Multichannel, Social Analytics, social commerce, Social media | Tagged | 1 Comment

Beyond the IPO: Ten Implications of a Public Facebook

Posted on May 8, 2012 by

By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months … Continue reading →

Posted in Social media | 1 Comment

Listening: Should you filter social data for profanity?

Posted on April 20, 2012 by

I was at the Social Media Analytics Summit yesterday and was asked to fill in on a panel on one of my favorite topics: the challenges of social data. It was moderated by Nathan Gilliatt, and I was joined by … Continue reading →

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, VoC | Tagged , , , , , , , | 2 Comments