Category Archives: Social media

Socialnomics: Top 15 Influencers to Follow in Web and Social Analytics

Posted on April 11, 2012 by

Well this was a lovely surprise yesterday, not least of which because I either 1) deeply admire or 2) am excited to learn more about the others on the Socialnomics list of Top 15 Influencers to Follow in Web and … Continue reading →

Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Variations on a Theme of Multi-Channel Attribution

Posted on April 7, 2012 by

Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading →

Posted in Multichannel, Research, Social Analytics, social commerce, Social Graph, Social media, Social media measurement, Uncategorized | Tagged , , | 1 Comment

Let’s End The Magical Thinking About Social Media ROI

Posted on March 13, 2012 by

Last year at SXSW, I participated in a panel on social media measurement with Margaret Francis of Exact Target, Megan Costello of Crimson Hexagon, Blake Robinson of CNET and Chris Lightner of Edelman, called “Advanced Integrations of Social Media Analytics.” … Continue reading →

Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized | 18 Comments

SMW12 Wrap-Up: Now the Real Work Begins

Posted on February 17, 2012 by

There’s an attitude in Silicon Valley that social media is getting, well a bit tired. Soon, the idea goes, social will be integrated into business, and it will become an artifact of the oughts and teens, the years when people … Continue reading →

Posted in Social Analytics, Social media, Uncategorized | Tagged , , , , , , | Leave a comment

Satmetrix Adds Social Media Measurement to Net Promoter

Posted on February 2, 2012 by

With all the hoopla over the Facebook S-1 filing (about which my colleagues Chris Silva and Rebecca Lieb have insightfully written), it’s easy to miss other notable industry news. Here is one smallish but important announcement that may have passed … Continue reading →

Posted in Listening, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | Tagged , , , , , , , , , | 1 Comment

Facebook Apps for Timeline: Three Implications for Business

Posted on January 21, 2012 by

This week, Facebook announced “Applications for Timeline,” including a freshman set of 60 partners. The focus, as expected, is on entertaining, highly social activities such as fashion, music, fitness, food and travel. The idea is that people can now integrate apps … Continue reading →

Posted in Multichannel, Social Analytics, social commerce, Social Graph, Social media, Uncategorized | 8 Comments

Defining Social Media Listening vs. Measurement

Posted on January 14, 2012 by

I’ve had a number of conversations lately with clients, peers and friends about what we mean by “listening,” “monitoring” and “measurement” of social media. Some people dislike the term “listening” because it seems passive and somehow not rigorous, while others … Continue reading →

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | 8 Comments

How Will the Social Analytics Organization Evolve?

Posted on January 9, 2012 by

My colleague Jeremiah Owyang has done a great deal of work to research and propose a framework to design the social organization. You can find his thinking on this subject on his blog, Web Strategy and via his research reports. … Continue reading →

Posted in Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | Tagged | 4 Comments

Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]

Posted on December 17, 2011 by

So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading →

Posted in behavior, Listening, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , | 4 Comments