Category Archives: Social media

Social Data Market Momentum: It’s Not About the Firehose

In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We’ve seen use cases far past marketing into product … Continue reading

Posted in DataSift, Gnip, NTT, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Topsy, Twitter | 3 Comments

Social Data Intelligence: Survey Says

Back in July, when we published Social Data Intelligence, we were curious to discover how organizations would rank themselves using the criteria in our maturity map. How many companies are in the “ad-hoc” stage? How many consider themselves to be … Continue reading

Posted in Analytics, Big Data, Predictive Analytics, Real-Time Enterprise, Social Analytics, Social Data, Social media, Uncategorized | Tagged , , , , | 3 Comments

Facebook Opens its Data API to (Some) Media Partners

Today, Facebook made an announcement that should interest anyone who uses social data. Effective immediately, Facebook will be opening its data API to a select group of media partners. According to today’s blog post, organizations that are part of this … Continue reading

Posted in Analytics, Big Data, Facebook, Listening, Sentiment Analysis, Social Analytics, Social Graph, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Build Credibility by Prioritizing Your Social Data

One of the most frequent challenges of analytics teams, particularly those who handle social data, is the ad-hoc nature of report requests. When a manager or colleague needs a report (a) in the next hour  (b) by the end of … Continue reading

Posted in Altimeter, Social media, Social media measurement, Social Analytics, Research, Big Data, Analytics | Leave a comment

It’s Time To Get Smart About Social Data Intelligence

I spend a lot of time reading and thinking about social data: what it is, what it isn’t, how to measure it, where it’s going. But even the best strategy for collecting, analyzing and interpreting social data is just a … Continue reading

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Binders Full of Women: When a Meme Hijacks Your Brand

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

Social Media Crisis Prevention: Can You Defuse an F-Bomb?

It’s a nightmare scenario. You get a frantic text or call from a co-worker that someone tweeted a tasteless joke or profanity from your corporate Twitter account. The keywords in the post start trending among your brand mentions, soon to … Continue reading

Posted in Social Analytics, Social media, Social Media Risk | Tagged | 2 Comments