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Category Archives: Social media measurement
Social data is the canary in the coal mine for Big Data
I spoke at the Boston eMetrics Symposium yesterday on the subject of Big Data; specifically, how we will build organizations that can adapt to it, extract insights and act on them in a meaningful way. People generally discuss Big Data … Continue reading
The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media
Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading
Socialnomics: Top 15 Influencers to Follow in Web and Social Analytics
Well this was a lovely surprise yesterday, not least of which because I either 1) deeply admire or 2) am excited to learn more about the others on the Socialnomics list of Top 15 Influencers to Follow in Web and … Continue reading
Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized
Tagged #measure, Alistair Croll, Avinash Kaushik, Awareness, Connie Bensen, Digital Analytics Association, Eric Peterson, Gary Angel, Jim Sterne, John Lovett, Jonas Klit Nielsen, Katie D. Paine, Keith Burtis, Marshall Sponder, Mike Lewis, Nathan Gilliatt, Sean Power, Social, social analytics, social media, Socialnomics, susan etlinger, Taulbee Jackson, Web Analytics
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Variations on a Theme of Multi-Channel Attribution
Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading
Let’s End The Magical Thinking About Social Media ROI
Last year at SXSW, I participated in a panel on social media measurement with Margaret Francis of Exact Target, Megan Costello of Crimson Hexagon, Blake Robinson of CNET and Chris Lightner of Edelman, called “Advanced Integrations of Social Media Analytics.” … Continue reading
Satmetrix Adds Social Media Measurement to Net Promoter
With all the hoopla over the Facebook S-1 filing (about which my colleagues Chris Silva and Rebecca Lieb have insightfully written), it’s easy to miss other notable industry news. Here is one smallish but important announcement that may have passed … Continue reading
Beyond Social Media ROI
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “Calculating the ROI of Social Media” to check out the full lists of posts from numerous well-known social media thought … Continue reading
Defining Social Media Listening vs. Measurement
I’ve had a number of conversations lately with clients, peers and friends about what we mean by “listening,” “monitoring” and “measurement” of social media. Some people dislike the term “listening” because it seems passive and somehow not rigorous, while others … Continue reading
How Will the Social Analytics Organization Evolve?
My colleague Jeremiah Owyang has done a great deal of work to research and propose a framework to design the social organization. You can find his thinking on this subject on his blog, Web Strategy and via his research reports. … Continue reading
