Category Archives: Social media measurement

Superbowl Ads and Social Data: Where’s the End Zone?

Let me preface this  by admitting that I’m not an American football fan. Sorry. But I do love the window-dressing of the Superbowl: the inane commentary, the screams of joy and agony from the living room (and neighboring houses), the … Continue reading

Posted in Analytics, Big Data, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Uncategorized | Leave a comment

2014: The Year of Data Disruption

Linguist Geoff Nunberg’s annual “Word of the Year” posts offer an instructive peek into the American psyche. In 2012, he chose “Big Data”. In 2013, his pick was (no, not “twerk”) “selfie.” Nunberg makes his selections based on dominant news stories, … Continue reading

Posted in Altimeter, Big Data, Predictive Analytics, Quantified Self, Real-Time Enterprise, Research, Social Analytics, Social media measurement, Uncategorized | Tagged , , , , , | 9 Comments

Social Data Market Momentum: It’s Not About the Firehose

In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We’ve seen use cases far past marketing into product … Continue reading

Posted in DataSift, Gnip, NTT, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Topsy, Twitter | 3 Comments

The Emerging Social Data Ecosystem

It’s Social Data Week, and I spent Monday at DataSift’s San Francisco conference. Like Big Boulder (which is produced by Gnip and is now entering its third year), Social Data Week is focused on the emerging dialogue around social data, its stakeholders, … Continue reading

Posted in Analytics, Big Data, Facebook, Social Analytics, Social Data, Social media measurement, Twitter, Uncategorized | 16 Comments

Facebook Opens its Data API to (Some) Media Partners

Today, Facebook made an announcement that should interest anyone who uses social data. Effective immediately, Facebook will be opening its data API to a select group of media partners. According to today’s blog post, organizations that are part of this … Continue reading

Posted in Analytics, Big Data, Facebook, Listening, Sentiment Analysis, Social Analytics, Social Graph, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Build Credibility by Prioritizing Your Social Data

One of the most frequent challenges of analytics teams, particularly those who handle social data, is the ad-hoc nature of report requests. When a manager or colleague needs a report (a) in the next hour  (b) by the end of … Continue reading

Posted in Altimeter, Analytics, Big Data, Research, Social Analytics, Social media, Social media measurement | Leave a comment

It’s Time To Get Smart About Social Data Intelligence

I spend a lot of time reading and thinking about social data: what it is, what it isn’t, how to measure it, where it’s going. But even the best strategy for collecting, analyzing and interpreting social data is just a … Continue reading

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Social data is the canary in the coal mine for Big Data

I spoke at the Boston eMetrics Symposium yesterday on the subject of Big Data; specifically, how we will build organizations that can adapt to it, extract insights and act on them in a meaningful way. People generally discuss Big Data … Continue reading

Posted in Big Data, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | 2 Comments

The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media

Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading

Posted in Research, Social Analytics, social commerce, Social media, Social media measurement, Uncategorized | 10 Comments

Listening: Should you filter social data for profanity?

I was at the Social Media Analytics Summit yesterday and was asked to fill in on a panel on one of my favorite topics: the challenges of social data. It was moderated by Nathan Gilliatt, and I was joined by … Continue reading

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, VoC | Tagged , , , , , , , | 2 Comments