Category Archives: Social media measurement

The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media

Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading

Posted in Research, Social Analytics, social commerce, Social media, Social media measurement, Uncategorized | 10 Comments

Listening: Should you filter social data for profanity?

I was at the Social Media Analytics Summit yesterday and was asked to fill in on a panel on one of my favorite topics: the challenges of social data. It was moderated by Nathan Gilliatt, and I was joined by … Continue reading

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, VoC | Tagged , , , , , , , | 2 Comments

Socialnomics: Top 15 Influencers to Follow in Web and Social Analytics

Well this was a lovely surprise yesterday, not least of which because I either 1) deeply admire or 2) am excited to learn more about the others on the Socialnomics list of Top 15 Influencers to Follow in Web and … Continue reading

Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Variations on a Theme of Multi-Channel Attribution

Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading

Posted in Multichannel, Research, Social Analytics, social commerce, Social Graph, Social media, Social media measurement, Uncategorized | Tagged , , | 1 Comment

Let’s End The Magical Thinking About Social Media ROI

Last year at SXSW, I participated in a panel on social media measurement with Margaret Francis of Exact Target, Megan Costello of Crimson Hexagon, Blake Robinson of CNET and Chris Lightner of Edelman, called “Advanced Integrations of Social Media Analytics.” … Continue reading

Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized | 18 Comments

Satmetrix Adds Social Media Measurement to Net Promoter

With all the hoopla over the Facebook S-1 filing (about which my colleagues Chris Silva and Rebecca Lieb have insightfully written), it’s easy to miss other notable industry news. Here is one smallish but important announcement that may have passed … Continue reading

Posted in Listening, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | Tagged , , , , , , , , , | 1 Comment

Defining Social Media Listening vs. Measurement

I’ve had a number of conversations lately with clients, peers and friends about what we mean by “listening,” “monitoring” and “measurement” of social media. Some people dislike the term “listening” because it seems passive and somehow not rigorous, while others … Continue reading

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | 9 Comments

How Will the Social Analytics Organization Evolve?

My colleague Jeremiah Owyang has done a great deal of work to research and propose a framework to design the social organization. You can find his thinking on this subject on his blog, Web Strategy and via his research reports. … Continue reading

Posted in Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | Tagged | 5 Comments

Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]

So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading

Posted in behavior, Listening, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , | 4 Comments