Category Archives: Social media measurement

Socialnomics: Top 15 Influencers to Follow in Web and Social Analytics

Well this was a lovely surprise yesterday, not least of which because I either 1) deeply admire or 2) am excited to learn more about the others on the Socialnomics list of Top 15 Influencers to Follow in Web and … Continue reading

Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Variations on a Theme of Multi-Channel Attribution

Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading

Posted in Multichannel, Research, Social Analytics, social commerce, Social Graph, Social media, Social media measurement, Uncategorized | Tagged , , | 1 Comment

Let’s End The Magical Thinking About Social Media ROI

Last year at SXSW, I participated in a panel on social media measurement with Margaret Francis of Exact Target, Megan Costello of Crimson Hexagon, Blake Robinson of CNET and Chris Lightner of Edelman, called “Advanced Integrations of Social Media Analytics.” … Continue reading

Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized | 18 Comments

Satmetrix Adds Social Media Measurement to Net Promoter

With all the hoopla over the Facebook S-1 filing (about which my colleagues Chris Silva and Rebecca Lieb have insightfully written), it’s easy to miss other notable industry news. Here is one smallish but important announcement that may have passed … Continue reading

Posted in Listening, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | Tagged , , , , , , , , , | 1 Comment

Defining Social Media Listening vs. Measurement

I’ve had a number of conversations lately with clients, peers and friends about what we mean by “listening,” “monitoring” and “measurement” of social media. Some people dislike the term “listening” because it seems passive and somehow not rigorous, while others … Continue reading

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | 9 Comments

How Will the Social Analytics Organization Evolve?

My colleague Jeremiah Owyang has done a great deal of work to research and propose a framework to design the social organization. You can find his thinking on this subject on his blog, Web Strategy and via his research reports. … Continue reading

Posted in Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | Tagged | 5 Comments

Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]

So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading

Posted in behavior, Listening, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , | 4 Comments

Social Analytics 2011: The Honeymoon is Over [Part 1 of 2]

This is the first of a two part wrap-up of 2011 and look into 2012. In this post, I’ll lay out the top social analytics trends in 2011, and in the next I’ll make predictions for the new year. I’d … Continue reading

Posted in Research, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | 4 Comments

Talking Social Analytics with Robert Scoble

The other day, Robert Scoble came by the Hangar to visit and interview me on social analytics. Honestly, it was kind of a professional “bucket list” experience, and, as a bonus, a really enjoyable conversation. We talked social media measurement, … Continue reading

Posted in Altimeter, Listening, Sentiment Analysis, Social Analytics, Social Graph, Social media, Social media measurement | Leave a comment