Category Archives: Social Media Risk

Binders Full of Women: When a Meme Hijacks Your Brand

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

Social Media Crisis Prevention: Can You Defuse an F-Bomb?

It’s a nightmare scenario. You get a frantic text or call from a co-worker that someone tweeted a tasteless joke or profanity from your corporate Twitter account. The keywords in the post start trending among your brand mentions, soon to … Continue reading

Posted in Social Analytics, Social media, Social Media Risk | Tagged | 2 Comments