Tag Archives: location-based services

Starbucks Digital Network: It’s All About the Wi-Fi

Posted on October 23, 2010 by

The first clue was the conference call announcement: “Wi-Fi has joined the call.” Wi-Fi? This was a Starbucks briefing. Odd. I’ll explain. Starbucks, in partnership with Yahoo!, is in the process of launching the Starbucks Digital Network, which will offer … Continue reading →

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Shopkick, Best Buy Bring Online Retail to In-Store Shoppers

Posted on August 3, 2010 by

If, as Woody Allen once said, ninety percent of life is just showing up, why is physical presence such an unrewarding retail experience for consumers? This was the question asked by Aaron Emigh, CTO of Shopkick, at the company’s launch … Continue reading →

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