Author Archives: susanetlinger

About susanetlinger

Industry Analyst at Altimeter Group

What the end of the Twitter-DataSift partnership means for customers

Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading

Posted in Analytics, Big Boulder Initiative, DataSift, Facebook, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Who will win the cloud wars? (Hint: wrong question)

Like many analysts, I’ve spent the last month or so crisscrossing the country looking at clouds*: marketing clouds, sales clouds, service clouds. I’ve been on busses, at dinners, in keynote speeches and presentations and one-on-one meetings. I’ve collected more badges … Continue reading

Posted in Adobe, cloud computing, Oracle, Salesforce, Sprinklr, Uncategorized | Tagged , , , , , , , , , , , , | 1 Comment

SXSW15 Redux: What happens at SX spreads everywhere

First, let’s get this out of the way: every year, SXSW regulars say the festival has jumped the shark. It’s too big, there are too many panels, and they’re poorly curated. It’s impossible to get anywhere. Too many lines, too … Continue reading

Posted in Artificial Intelligence, Big Data, data privacy, Data Science, data security, digital ethics, Ethics, Policy, Privacy, Social Data, social data ethics, Uncategorized | 1 Comment

Three Implications of ‘POPI’: South Africa’s New Legislation on Data Hoarding

There probably won’t be a TLC reality show about it anytime soon, but the concept of “data hoarding” is real, and it’s about to be declared illegal in South Africa, according to an article last week by ITWeb SA. The … Continue reading

Posted in Analytics, Big Data, Data Science, data security, Ethics, Internet of Things, Policy, Predictive Analytics, Privacy | Tagged , , , , , , , , , | Leave a comment

What’s the ROI of Trust? Results of the Edelman Trust Barometer 2015

Each year, Edelman conducts research that culminates in the publication of its Trust Barometer (disclosure: I worked at Edelman when the first report was published). It’s been long enough now–15 years and counting–that the study has seen meaningful shifts in patterns of trust: … Continue reading

Posted in Big Data, Ethics, Innovation, Internet of Things, Research | Tagged , , , , , , | Leave a comment

This week in #digitalethics: the useful versus creepy problem

Remember when we were twelve, and we thought the funniest thing ever was to play the game where you add the phrase “in bed” to every sentence? As the mom to a middle-schooler, I’m rapidly being re-introduced to this delightful … Continue reading

Posted in Artificial Intelligence, behavior, Big Data, Data Science, Ethics, Innovation, Internet of Things, social data ethics, Television, Uncategorized | 1 Comment