Author Archives: susanetlinger

About susanetlinger

Industry Analyst at Altimeter Group

Is your data cheating on you? Five life lessons from the Ashley Madison hack

Posted on July 23, 2015 by susanetlinger

If you’re not one of the 37 million people whose data was hacked in the Ashley Madison breach, you can breathe a sigh of relief. Sort of. The Ashley Madison story may be great for a few news cycles of schadenfreude, … Continue reading →

Posted in altimeter group, behavior, data privacy, data security, digital ethics, Ethics, Internet of Things, Predictive Analytics, Privacy, social data ethics, Susan etlinger, Uncategorized | Tagged , , , , , | Leave a comment

Altimeter Group Joins Forces with Prophet

Posted on July 22, 2015 by susanetlinger

In the flurry of excitement today, I wanted to make sure to mark a momentous occasion; the company I work for, Altimeter Group, announced today that we have been acquired by Prophet. It’s a great move for both teams; we have … Continue reading →

Posted in Altimeter, altimeter group, Uncategorized | Leave a comment

What Brands Can Learn From Pinterest’s Privacy Updates

Posted on July 7, 2015 by susanetlinger

In the midst of all the complexity and fear about data usage and privacy, it’s nice to see an example of disclosure done well. A couple of weeks ago, Pinterest announced Buyable Pins, which will enable their users to buy products directly … Continue reading →

Posted in Analytics, data privacy, digital ethics, Ethics, iPad, Pinterest, Privacy, Social Data, social data ethics, Uncategorized | Tagged , , , , , , | Leave a comment

The Trust Imperative: A Framework for Ethical Data Use

Posted on June 25, 2015 by susanetlinger

Consider this: Consumers don’t trust the way organizations use their data. CEOs are concerned that lack of trust will harm reputation and growth. People who don’t trust companies are less likely to buy from them. Yet the default option for businesses … Continue reading →

Posted in altimeter group, Analytics, Artificial Intelligence, behavior, Big Data, data privacy, Data Science, digital ethics, Ethics, Internet of Things, Law, Privacy, social data ethics, Uncategorized | Tagged , , , , , , , , | Leave a comment

Is Twitter Obligated to Preserve Politicians’ Deleted Tweets?

Posted on June 10, 2015 by susanetlinger

Politicians everywhere are probably celebrating like crazy this week. The Sunlight Foundation, an organization dedicated to making politics accountable and transparent, was just told by Twitter that it would no longer have access to its developer API, which enabled the site’s … Continue reading →

Posted in data privacy, digital ethics, Digital Media, Law, social data ethics, Social media, Twitter, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Tim Cook Just Threw Down on Data Privacy, And It Was Awesome

Posted on June 3, 2015 by susanetlinger

Apple CEO Tim Cook gave what TechCrunch called a “blistering speech” on data privacy Monday night at the Electronic Privacy Information Center (EPIC) “Champions of Freedom” event. “I’m speaking to you from Silicon Valley, where some of the most prominent and … Continue reading →

Posted in Altimeter, Artificial Intelligence, data privacy, data security, digital ethics, Ethics, Facebook, Privacy, social data ethics | Tagged , , , , , , , , , , , | Leave a comment

Seeing through the customer’s eyes: the emerging science of photo analytics

Posted on May 27, 2015 by susanetlinger

I recently had the opportunity to moderate a panel at Oracle Data Cloud Summit 2015, and to deliver a speech at SDL Innovate. The themes, respectively: “Listening to the Customer’s Voice,”and “Unlocking the Value of Social Data.” But it’s not just … Continue reading →

Posted in Analytics, Artificial Intelligence, Big Data, content marketing, content measurement, Crisis, digital ethics, Photo Analytics, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media measurement, Uncategorized | Tagged , , , , , , , , , , | 1 Comment

Data Experience: You’ve Gotta Have Trust

Posted on April 29, 2015 by susanetlinger

A few years ago, I started thinking about how data informs the customer experience. The catalyst was simple; I was frustrated with my fitness tracker, and felt deluged by a stream of numbers that weren’t particularly helpful (the dashboards sure were pretty though). Part of … Continue reading →

Posted in Big Data, Data Experience, data privacy, Data Science, digital ethics, Ethics, Innovation, Internet of Things, Quantified Self | Leave a comment

What the end of the Twitter-DataSift partnership means for customers

Posted on April 15, 2015 by susanetlinger

Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading →

Posted in Analytics, Big Boulder Initiative, DataSift, Facebook, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Who will win the cloud wars? (Hint: wrong question)

Posted on April 9, 2015 by susanetlinger

Like many analysts, I’ve spent the last month or so crisscrossing the country looking at clouds*: marketing clouds, sales clouds, service clouds. I’ve been on busses, at dinners, in keynote speeches and presentations and one-on-one meetings. I’ve collected more badges … Continue reading →

Posted in Adobe, cloud computing, Oracle, Salesforce, Sprinklr, Uncategorized | Tagged , , , , , , , , , , , , | 1 Comment