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Author Archives: susanetlinger
Is your data cheating on you? Five life lessons from the Ashley Madison hack
If you’re not one of the 37 million people whose data was hacked in the Ashley Madison breach, you can breathe a sigh of relief. Sort of. The Ashley Madison story may be great for a few news cycles of schadenfreude, … Continue reading
Posted in altimeter group, behavior, data privacy, data security, digital ethics, Ethics, Internet of Things, Predictive Analytics, Privacy, social data ethics, Susan etlinger, Uncategorized
Tagged Altimeter Group, ashley madison, data privacy, data security, Internet of Things, susan etlinger
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Altimeter Group Joins Forces with Prophet
In the flurry of excitement today, I wanted to make sure to mark a momentous occasion; the company I work for, Altimeter Group, announced today that we have been acquired by Prophet. It’s a great move for both teams; we have … Continue reading
Posted in Altimeter, altimeter group, Uncategorized
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What Brands Can Learn From Pinterest’s Privacy Updates
In the midst of all the complexity and fear about data usage and privacy, it’s nice to see an example of disclosure done well. A couple of weeks ago, Pinterest announced Buyable Pins, which will enable their users to buy products directly … Continue reading
The Trust Imperative: A Framework for Ethical Data Use
Consider this: Consumers don’t trust the way organizations use their data. CEOs are concerned that lack of trust will harm reputation and growth. People who don’t trust companies are less likely to buy from them. Yet the default option for businesses … Continue reading
Posted in altimeter group, Analytics, Artificial Intelligence, behavior, Big Data, data privacy, Data Science, digital ethics, Ethics, Internet of Things, Law, Privacy, social data ethics, Uncategorized
Tagged Altimeter Group, Big Data, data ethics, data privacy, ethical data use, IAF, Predictive Analytics, susan etlinger, trust
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Is Twitter Obligated to Preserve Politicians’ Deleted Tweets?
Politicians everywhere are probably celebrating like crazy this week. The Sunlight Foundation, an organization dedicated to making politics accountable and transparent, was just told by Twitter that it would no longer have access to its developer API, which enabled the site’s … Continue reading
Tim Cook Just Threw Down on Data Privacy, And It Was Awesome
Apple CEO Tim Cook gave what TechCrunch called a “blistering speech” on data privacy Monday night at the Electronic Privacy Information Center (EPIC) “Champions of Freedom” event. “I’m speaking to you from Silicon Valley, where some of the most prominent and … Continue reading
Posted in Altimeter, Artificial Intelligence, data privacy, data security, digital ethics, Ethics, Facebook, Privacy, social data ethics
Tagged Algorithmic accountability, apple, data privacy, DataSift, digital ethics, EPIC, ethical data use, facebook, Google, privacy, susan etlinger, tim cook
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Data Experience: You’ve Gotta Have Trust
A few years ago, I started thinking about how data informs the customer experience. The catalyst was simple; I was frustrated with my fitness tracker, and felt deluged by a stream of numbers that weren’t particularly helpful (the dashboards sure were pretty though). Part of … Continue reading
What the end of the Twitter-DataSift partnership means for customers
Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading
Who will win the cloud wars? (Hint: wrong question)
Like many analysts, I’ve spent the last month or so crisscrossing the country looking at clouds*: marketing clouds, sales clouds, service clouds. I’ve been on busses, at dinners, in keynote speeches and presentations and one-on-one meetings. I’ve collected more badges … Continue reading