-
Recent Posts
Recent Tweets
- Okay, this is brilliant. twitter.com/koenfucius/sta… 1 day ago
- I now seem to be caught in a twitter war between two salty volcanoes. #thingsididntexpecttohappentoday twitter.com/yellowstonesv/… 2 days ago
- Second best thing on Twitter today is @MtStHelensWA trash-talking other mountains/volcanoes. twitter.com/mtsthelenswa/s… 2 days ago
- How can it be more dangerous to go to school than to serve in the military? It’s beyond comprehension. twitter.com/michikokakutan… 3 days ago
- Great thread: condescending to users is never a good idea. twitter.com/nicolewong/sta… 4 days ago
Author Archives: susanetlinger
With privacy, communication is critical (but it isn’t everything)
Every week, we’re seeing new stories in the news that highlight the uneasy state of privacy norms. The announcement of Windows 10 came with swift backlash against “privacy nightmares,” Spotify’s new privacy policy sparked another wave of disbelief and outrage, and … Continue reading
Posted in Uncategorized
Tagged Big Data, BlipTrack, IAB, Internet of Things, microsoft, privacy, spotify, trust, windows 10
Leave a comment
Are we building a data “genome”?
Lately, I can’t stop collecting examples of how data and algorithms have infused our daily lives. But it’s not just the ads we click on or the items we place in shopping carts. Today, data carries intimate information about our bodies, finances, friends, interests, politics, family histories … Continue reading
In social analytics, maturity is relative
At Altimeter Group, we’ve been measuring the state of social business for several years now. Each year brings new shifts. Some are surprising, others not so much. This year’s theme, in “The 2015 State of Social Business,” by my colleague … Continue reading
Is your data cheating on you? Five life lessons from the Ashley Madison hack
If you’re not one of the 37 million people whose data was hacked in the Ashley Madison breach, you can breathe a sigh of relief. Sort of. The Ashley Madison story may be great for a few news cycles of schadenfreude, … Continue reading
Posted in altimeter group, behavior, data privacy, data security, digital ethics, Ethics, Internet of Things, Predictive Analytics, Privacy, social data ethics, Susan etlinger, Uncategorized
Tagged Altimeter Group, ashley madison, data privacy, data security, Internet of Things, susan etlinger
Leave a comment
Altimeter Group Joins Forces with Prophet
In the flurry of excitement today, I wanted to make sure to mark a momentous occasion; the company I work for, Altimeter Group, announced today that we have been acquired by Prophet. It’s a great move for both teams; we have … Continue reading
Posted in Altimeter, altimeter group, Uncategorized
Leave a comment
What Brands Can Learn From Pinterest’s Privacy Updates
In the midst of all the complexity and fear about data usage and privacy, it’s nice to see an example of disclosure done well. A couple of weeks ago, Pinterest announced Buyable Pins, which will enable their users to buy products directly … Continue reading
The Trust Imperative: A Framework for Ethical Data Use
Consider this: Consumers don’t trust the way organizations use their data. CEOs are concerned that lack of trust will harm reputation and growth. People who don’t trust companies are less likely to buy from them. Yet the default option for businesses … Continue reading
Posted in altimeter group, Analytics, Artificial Intelligence, behavior, Big Data, data privacy, Data Science, digital ethics, Ethics, Internet of Things, Law, Privacy, social data ethics, Uncategorized
Tagged Altimeter Group, Big Data, data ethics, data privacy, ethical data use, IAF, Predictive Analytics, susan etlinger, trust
Leave a comment
