Author Archives: susanetlinger

About susanetlinger

Industry Analyst at Altimeter Group

With privacy, communication is critical (but it isn’t everything)

Posted on September 1, 2015

Every week, we’re seeing new stories in the news that highlight the uneasy state of privacy norms. The announcement of Windows 10 came with swift backlash against “privacy nightmares,” Spotify’s new privacy policy sparked another wave of disbelief and outrage, and … Continue reading →

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Are we building a data “genome”?

Posted on August 13, 2015

Lately, I can’t stop collecting examples of how data and algorithms have infused our daily lives. But it’s not just the ads we click on or the items we place in shopping carts. Today, data carries intimate information about our bodies, finances, friends, interests, politics, family histories … Continue reading →

Posted in Artificial Intelligence, data privacy, Data Science, digital ethics, Digital Media, Ethics, Internet of Things, Policy, Privacy, Quantified Self, social data ethics, Uncategorized | Tagged , , , , , , | Leave a comment

In social analytics, maturity is relative

Posted on July 30, 2015

At Altimeter Group, we’ve been measuring the state of social business for several years now. Each year brings new shifts. Some are surprising, others not so much. This year’s theme, in “The 2015 State of Social Business,” by my colleague … Continue reading →

Posted in Altimeter, behavior, content measurement, Listening, Predictive Analytics, Social Analytics, Social media measurement, Uncategorized | Tagged , , , , , , | Leave a comment

Is your data cheating on you? Five life lessons from the Ashley Madison hack

Posted on July 23, 2015

If you’re not one of the 37 million people whose data was hacked in the Ashley Madison breach, you can breathe a sigh of relief. Sort of. The Ashley Madison story may be great for a few news cycles of schadenfreude, … Continue reading →

Posted in altimeter group, behavior, data privacy, data security, digital ethics, Ethics, Internet of Things, Predictive Analytics, Privacy, social data ethics, Susan etlinger, Uncategorized | Tagged , , , , , | Leave a comment

Altimeter Group Joins Forces with Prophet

Posted on July 22, 2015

In the flurry of excitement today, I wanted to make sure to mark a momentous occasion; the company I work for, Altimeter Group, announced today that we have been acquired by Prophet. It’s a great move for both teams; we have … Continue reading →

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What Brands Can Learn From Pinterest’s Privacy Updates

Posted on July 7, 2015

In the midst of all the complexity and fear about data usage and privacy, it’s nice to see an example of disclosure done well. A couple of weeks ago, Pinterest announced Buyable Pins, which will enable their users to buy products directly … Continue reading →

Posted in Analytics, data privacy, digital ethics, Ethics, iPad, Pinterest, Privacy, Social Data, social data ethics, Uncategorized | Tagged , , , , , , | Leave a comment

The Trust Imperative: A Framework for Ethical Data Use

Posted on June 25, 2015

Consider this: Consumers don’t trust the way organizations use their data. CEOs are concerned that lack of trust will harm reputation and growth. People who don’t trust companies are less likely to buy from them. Yet the default option for businesses … Continue reading →

Posted in altimeter group, Analytics, Artificial Intelligence, behavior, Big Data, data privacy, Data Science, digital ethics, Ethics, Internet of Things, Law, Privacy, social data ethics, Uncategorized | Tagged , , , , , , , , | Leave a comment