Category Archives: content marketing

Seeing through the customer’s eyes: the emerging science of photo analytics

Posted on May 27, 2015 by susanetlinger

I recently had the opportunity to moderate a panel at Oracle Data Cloud Summit 2015, and to deliver a speech at SDL Innovate. The themes, respectively: “Listening to the Customer’s Voice,”and “Unlocking the Value of Social Data.” But it’s not just … Continue reading →

Posted in Analytics, Artificial Intelligence, Big Data, content marketing, content measurement, Crisis, digital ethics, Photo Analytics, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media measurement, Uncategorized | Tagged Altimeter Group, content marketing, content strategy, ditto, image recognition, listening platforms, photo analytics, piqora, social data, social media, susan etlinger | 1 Comment

New Report: Content Marketing Performance: A Framework to Measure Real Business Impact

Posted on March 11, 2015 by susanetlinger

About a year ago, Rebecca Lieb and I had a series of conversations about the emerging need for analytics that would allow content and marketing professionals to evaluate the success of their content strategies. We discussed the predominance of “volume … Continue reading →

Posted in Altimeter, altimeter group, Analytics, content marketing, content measurement, Global Social Media, Research, Social Analytics, Social media, Social media measurement | Leave a comment

Category Archives: content marketing

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