Category Archives: content measurement

My Research Agenda for 2016

Posted on January 28, 2016 by susanetlinger

A few weeks ago, my Altimeter colleagues and I published our 2016 trends overview. In it, I called out three themes that I expect will become more predominant this year: Analytics for the visual web (images, video, etc.); Ethical data … Continue reading →

Posted in Altimeter, altimeter group, Analytics, Artificial Intelligence, Big Data, content measurement, data privacy, Data Science, digital ethics, Digital Media, Ethics, Law, Uncategorized | Tagged , , , , , , | 2 Comments

In social analytics, maturity is relative

Posted on July 30, 2015 by susanetlinger

At Altimeter Group, we’ve been measuring the state of social business for several years now. Each year brings new shifts. Some are surprising, others not so much. This year’s theme, in “The 2015 State of Social Business,” by my colleague … Continue reading →

Posted in Altimeter, behavior, content measurement, Listening, Predictive Analytics, Social Analytics, Social media measurement, Uncategorized | Tagged , , , , , , | Leave a comment

Seeing through the customer’s eyes: the emerging science of photo analytics

Posted on May 27, 2015 by susanetlinger

I recently had the opportunity to moderate a panel at Oracle Data Cloud Summit 2015, and to deliver a speech at SDL Innovate. The themes, respectively: “Listening to the Customer’s Voice,”and “Unlocking the Value of Social Data.” But it’s not just … Continue reading →

Posted in Analytics, Artificial Intelligence, Big Data, content marketing, content measurement, Crisis, digital ethics, Photo Analytics, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media measurement, Uncategorized | Tagged , , , , , , , , , , | 1 Comment