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Category Archives: social commerce
Facebook Graph Search Beta: Unlocking the Value of the Social Graph
It’s not a phone, and it doesn’t fix the mobile monetization problem. Now that we’ve got that out of the way, here are some thoughts on Facebook Graph Search Beta, announced at a press conference at Facebook HQ this morning. … Continue reading
Binders Full of Women: When a Meme Hijacks Your Brand
During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading
Before You Freak Out About Pinterest and the Zappos Study…
A lot of people have been buzzing today over this Bloomberg story both announcing Zappos’ launch of a recommendation engine based on Pinterest pins, and stating that–although Pinterest drives the highest number of shares compared to Facebook and Twitter–it also … Continue reading
The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media
Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading
Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?
I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading
Posted in Altimeter, Facebook, Multichannel, Social Analytics, social commerce, Social media
Tagged Dynamic customer journey
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Variations on a Theme of Multi-Channel Attribution
Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading
Facebook Apps for Timeline: Three Implications for Business
This week, Facebook announced “Applications for Timeline,” including a freshman set of 60 partners. The focus, as expected, is on entertaining, highly social activities such as fashion, music, fitness, food and travel. The idea is that people can now integrate apps … Continue reading
Facebook F8: Bring Me Everyone!
There’s a wonderfully campy moment in the 1994 movie “The Professional” in which Gary Oldman’s character, a maniacal gangster, famously bellows, “Bring me…everyone!!” That day has come for Facebook. Facebook wants everything and everyone; specifically, every detail about us: our social … Continue reading
Web 2.0 Summit: Managing Hypergrowth
The session, moderated by Adam Lashinsky, is called “Managing Hypergrowth,” but it could just as well be “The Future of eCommerce. ” Susan Lyne, Chairman of Gilt Groupe, sits beside Tony Hsieh, CEO ofZappos. In Internet time, Zappos is venerable, almost a … Continue reading
Posted in social commerce
Tagged GIlt Groupe, social commerce, Web 2.0 Summit, Zappos
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Facebook Makes a Play for Social Commerce
Today, Facebook made three announcements that, collectively provide some strong clues as to where they will continue to place their bets. The short answer: Moving toward a mobile platform + courting the location-based developer community + courting brands with the … Continue reading
Posted in social commerce, Social Graph, Social media
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