Category Archives: social commerce

Binders Full of Women: When a Meme Hijacks Your Brand

Posted on October 19, 2012 by susanetlinger

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading →

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media

Posted on July 24, 2012 by susanetlinger

Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading →

Posted in Research, Social Analytics, social commerce, Social media, Social media measurement, Uncategorized | 10 Comments

Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?

Posted on May 25, 2012 by susanetlinger

I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading →

Posted in Altimeter, Facebook, Multichannel, Social Analytics, social commerce, Social media | Tagged | 1 Comment

Variations on a Theme of Multi-Channel Attribution

Posted on April 7, 2012 by susanetlinger

Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading →

Posted in Multichannel, Research, Social Analytics, social commerce, Social Graph, Social media, Social media measurement, Uncategorized | Tagged , , | 1 Comment

Facebook Apps for Timeline: Three Implications for Business

Posted on January 21, 2012 by susanetlinger

This week, Facebook announced “Applications for Timeline,” including a freshman set of 60 partners. The focus, as expected, is on entertaining, highly social activities such as fashion, music, fitness, food and travel. The idea is that people can now integrate apps … Continue reading →

Posted in Multichannel, Social Analytics, social commerce, Social Graph, Social media, Uncategorized | 8 Comments

Facebook F8: Bring Me Everyone!

Posted on September 23, 2011 by susanetlinger

There’s a wonderfully campy moment in the 1994 movie “The Professional” in which Gary Oldman’s character, a maniacal gangster, famously bellows, “Bring me…everyone!!” That day has come for Facebook. Facebook wants everything and everyone; specifically, every detail about us: our social … Continue reading →

Posted in Social Analytics, social commerce, Social Graph, Social media, Social media measurement | 7 Comments

Web 2.0 Summit: Managing Hypergrowth

Posted on November 16, 2010 by susanetlinger

The session, moderated by Adam Lashinsky, is called “Managing Hypergrowth,” but it could just as well be “The Future of eCommerce. ” Susan Lyne, Chairman of Gilt Groupe, sits beside Tony Hsieh, CEO ofZappos.  In Internet time, Zappos is venerable, almost a … Continue reading →

Posted in social commerce | Tagged , , , | Leave a comment

Facebook Makes a Play for Social Commerce

Posted on November 4, 2010 by susanetlinger

Today, Facebook made three announcements that, collectively provide some strong clues as to where they will continue to place their bets. The short answer: Moving toward a mobile platform + courting the location-based developer community + courting brands with the … Continue reading →

Posted in social commerce, Social Graph, Social media | 1 Comment