-
Recent Posts
Recent Tweets
- RT @mekosoff: oh god this is so thoughtful and sad thrillist.com/eat/portland/s… 14 hours ago
- This resonates so much for me; the point at which I am totally comfortable is the point at which I become less inte… twitter.com/i/web/status/1… 22 hours ago
- RT @emilybell: If you are a journalist made dizzy by all the recent events at Facebook - our platform incident timeline @TowCenter is a re… 23 hours ago
- This is an important thread by @alexstamos. As Rachel Bloom would say, “The situation is a lot more nuanced than th… twitter.com/i/web/status/1… 1 day ago
- Such a pleasure to speak with the #disruptiveinnovation class at @HultSF today. Thanks @mikegrand1 for the invitati… twitter.com/i/web/status/1… 2 days ago
Category Archives: social commerce
Facebook Graph Search Beta: Unlocking the Value of the Social Graph
It’s not a phone, and it doesn’t fix the mobile monetization problem. Now that we’ve got that out of the way, here are some thoughts on Facebook Graph Search Beta, announced at a press conference at Facebook HQ this morning. … Continue reading
Binders Full of Women: When a Meme Hijacks Your Brand
During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading
Before You Freak Out About Pinterest and the Zappos Study…
A lot of people have been buzzing today over this Bloomberg story both announcing Zappos’ launch of a recommendation engine based on Pinterest pins, and stating that–although Pinterest drives the highest number of shares compared to Facebook and Twitter–it also … Continue reading
The Social Media ROI Cookbook: Measuring the Revenue Impact of Social Media
Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 … Continue reading
Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?
I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading
Posted in Altimeter, Facebook, Multichannel, Social Analytics, social commerce, Social media
Tagged Dynamic customer journey
1 Comment
Variations on a Theme of Multi-Channel Attribution
Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading
Facebook Apps for Timeline: Three Implications for Business
This week, Facebook announced “Applications for Timeline,” including a freshman set of 60 partners. The focus, as expected, is on entertaining, highly social activities such as fashion, music, fitness, food and travel. The idea is that people can now integrate apps … Continue reading
