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Tag Archives: social analytics
In social analytics, maturity is relative
At Altimeter Group, we’ve been measuring the state of social business for several years now. Each year brings new shifts. Some are surprising, others not so much. This year’s theme, in “The 2015 State of Social Business,” by my colleague … Continue reading
Socialnomics: Top 15 Influencers to Follow in Web and Social Analytics
Well this was a lovely surprise yesterday, not least of which because I either 1) deeply admire or 2) am excited to learn more about the others on the Socialnomics list of Top 15 Influencers to Follow in Web and … Continue reading
Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized
Tagged #measure, Alistair Croll, Avinash Kaushik, Awareness, Connie Bensen, Digital Analytics Association, Eric Peterson, Gary Angel, Jim Sterne, John Lovett, Jonas Klit Nielsen, Katie D. Paine, Keith Burtis, Marshall Sponder, Mike Lewis, Nathan Gilliatt, Sean Power, Social, social analytics, social media, Socialnomics, susan etlinger, Taulbee Jackson, Web Analytics
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SMW12 Wrap-Up: Now the Real Work Begins
There’s an attitude in Silicon Valley that social media is getting, well a bit tired. Soon, the idea goes, social will be integrated into business, and it will become an artifact of the oughts and teens, the years when people … Continue reading
Posted in Social Analytics, Social media, Uncategorized
Tagged Altimeter Group, SMW12, SMWSF, social analytics, social media, social media week, susan etlinger
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Satmetrix Adds Social Media Measurement to Net Promoter
With all the hoopla over the Facebook S-1 filing (about which my colleagues Chris Silva and Rebecca Lieb have insightfully written), it’s easy to miss other notable industry news. Here is one smallish but important announcement that may have passed … Continue reading
Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]
So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading
