Tag Archives: social analytics

In social analytics, maturity is relative

At Altimeter Group, we’ve been measuring the state of social business for several years now. Each year brings new shifts. Some are surprising, others not so much. This year’s theme, in “The 2015 State of Social Business,” by my colleague … Continue reading

Posted in Altimeter, behavior, content measurement, Listening, Predictive Analytics, Social Analytics, Social media measurement, Uncategorized | Tagged , , , , , , | Leave a comment

Socialnomics: Top 15 Influencers to Follow in Web and Social Analytics

Well this was a lovely surprise yesterday, not least of which because I either 1) deeply admire or 2) am excited to learn more about the others on the Socialnomics list of Top 15 Influencers to Follow in Web and … Continue reading

Posted in Predictive Analytics, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

SMW12 Wrap-Up: Now the Real Work Begins

There’s an attitude in Silicon Valley that social media is getting, well a bit tired. Soon, the idea goes, social will be integrated into business, and it will become an artifact of the oughts and teens, the years when people … Continue reading

Posted in Social Analytics, Social media, Uncategorized | Tagged , , , , , , | Leave a comment

Satmetrix Adds Social Media Measurement to Net Promoter

With all the hoopla over the Facebook S-1 filing (about which my colleagues Chris Silva and Rebecca Lieb have insightfully written), it’s easy to miss other notable industry news. Here is one smallish but important announcement that may have passed … Continue reading

Posted in Listening, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | Tagged , , , , , , , , , | 1 Comment

Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]

So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading

Posted in behavior, Listening, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , | 5 Comments