Tag Archives: trust

With privacy, communication is critical (but it isn’t everything)

Every week, we’re seeing new stories in the news that highlight the uneasy state of privacy norms. The announcement of Windows 10 came with swift backlash against “privacy nightmares,” Spotify’s new privacy policy sparked another wave of disbelief and outrage, and … Continue reading

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The Trust Imperative: A Framework for Ethical Data Use

Consider this: Consumers don’t trust the way organizations use their data. CEOs are concerned that lack of trust will harm reputation and growth. People who don’t trust companies are less likely to buy from them. Yet the default option for businesses … Continue reading

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What’s the ROI of Trust? Results of the Edelman Trust Barometer 2015

Each year, Edelman conducts research that culminates in the publication of its Trust Barometer (disclosure: I worked at Edelman when the first report was published). It’s been long enough now–15 years and counting–that the study has seen meaningful shifts in patterns of trust: … Continue reading

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