Press

The following is a list of recent press mentions. If you’re a journalist or blogger seeking an interview, please email us at press at altimetergroup.com.

• “Snapchat’s young audience fuels a growth streak,” USA Today, June 5, 2013
• Content Czar or Content by Committee? How to Organize for Content Marketing, Business2Community, May 27, 2013
• Daily Report: Tumblr Shutters a News Blog, Not Yet a Year Old, New York Times, April 11, 2013
• “4 things to remember about social media analytics,” B2B Online, April 10, 2013
• “SXSW13: Altimeter Group’s Susan Etlinger on PR’s next social opportunity,” The Holmes Report, March 17, 2013
• “Facebook Casts a Wider Targeting Net with Lookalike Audiences,” ClickZ, February 13, 2013
• “Self Destructing Message App Builds Huge Following,” Sydney Morning Herald, February 11, 2013
• “When E-mail Turns from Delight to Deluge,” New York Times, February 9, 2013
• “Facebook launches new social search tool,” Al Jazeera, January 16, 2013
• “LinkedIn Revamp Gives Users More Control,” San Francisco Chronicle, October 16, 2012
• “Not Tracking Social Media ROI is Your Fault,” FastCasual, September 4, 2012
• “Eating From The Social Media ROI Cookbook,” Business2Community, July 24, 2012
• “Rather Than Share Your Location, Foursquare Wants to Suggest One,” New York Times,”June 7, 2012
• “Ancestry.com Said to Be Working With Qatalyst to Find Buyers,” Bloomberg ,”June 6, 2012
• “Facebook goes public,” Politico,”May 18, 2012
• “What will Facebook do next?,” Irish Times,”May 16, 2012
• “Facebook’s Prospects May Rest on Trove of Data,” New York Times,”May 14, 2012
• “Facebook Must Address Mobile Issue,” Bloomberg TV,”May 11, 2012
• “Coining Terminology for Life on the Web,” New York Times,”May 7, 2012
• “LinkedIn bids for more daily traffic with iPad app,” San Francisco Chronicle,”April 26, 2012
• “Top 15 Influencers to Follow in Web & Social Analytics,” Socialnomics,”April 11, 2012
• “A Site That Aims to Unleash the Scrapbook Maker in All of Us,” The New York Times,” March 11, 2012
• “Nailing Down The Appeal Of Pinterest,” NPR,” February 28, 2012
• “Top Brands on Social Media Week (Part 2): What Cisco, NVIDIA, and Altimeter Said,” Forbes,” February 16, 2012
• “Mining Tweets for Public Opinion,” Wall Street Journal,” February 10, 2012
• “Facebook’s Mobility Challenge,” The New York Times,” February 5, 2012
• eCommerce Times, “Facebook Seeks Beauty in E-Book Publisher Purchase”, August 3, 2011China Daily, “Go ahead, have it their way”, July 31, 2011
• Mashable, “Social Media Monitoring: Is Vertical Specialization the Next Big …”, July 18, 2011
• Boston Globe, “Needing attention, new websites put up velvet ropes”, July 18, 2011
• Washington Post, “Tech companies and the magic of the invitation”, July 18, 2011
• New York Times, “To Pique Interest, Start-Ups Try a Digital Velvet Rope”, July 17, 2011
• Herald Sun, “Google Plus – not just another Facebook”, July 14, 2011
• San Jose Mercury News, “Google social net is about preserving leadership”, July 13, 2011
• Houston Chronicle, “Google social net is about preserving leadership”, July 13, 2011
• San Jose Mercury News, “Facebook introduces Video Call”, July 6, 2011
• Wall Street Journal, “Social Media: One More Land Mine for Politicians”, June 8, 2011
• Wall Street Journal, “Social Media Buzzes, Comes Into Its Own”, May 3, 2011
• San Jose Mercury News, “Bin Laden death a milestone for Twitter”, May 3, 2011
• The San Francisco Chronicle, “Social media firms gain as users share information”, April 25, 2011
• Wall Street Journal, “Are You Talking to Me?”, April 25, 2011
• San Francisco Chronicle, LinkedIn offers news to share, March 11, 2011
• Los Angeles Times, LinkedIn starts social news service LinkedIn Today, March 11, 2011
• San Francisco Chronicle, Google planning its own daily deals offers, January 22, 2011

2010

• Mashable, Why the Fashion Industry Is Betting Big on Branded Online Content, December 30, 2010
• FastCompany, Clothes Site Moxsie Lures Future Employees With Foursquare-Style System, December 15, 2010
• PC World, Mobile Strategy Becomes a Must for Retailers, December 9, 2010
• The New York Times, A Facebook Founder Begins a Social Network Focused on Charities, November 30, 2010
• The San Francisco Chronicle, Social-media pitches help retailers draw shoppers, November 28, 2010
• San Jose Mercury News, Facebook announces mobile effort, November 4, 2010
• BBC News, Facebook eyes mobile domination, November 4, 2010
• The New York Times, Turning Customers Into Creators, October 24, 2010
• San Francisco Chronicle, Check-in apps offer smart phone users rewards, October 4, 2010
• Business Week, Fans May Not ‘Like’ Facebook Film, August 27, 2010
• The New Nation, Facebook launches location based service, August 25, 2010
• BusinessWeek, Facebook Ready to Introduce New Location Service, Analysts Say, August 19, 2010
• USA Today, Shopkick app can lead you to discounts and sales, Augut 11, 2010
• San Francisco Chronicle, Xbox Live snags Plants vs. Zombies but with new element: versus, co-op modes, August 7, 2010