Category Archives: Sentiment Analysis

Seeing through the customer’s eyes: the emerging science of photo analytics

Posted on May 27, 2015 by susanetlinger

I recently had the opportunity to moderate a panel at Oracle Data Cloud Summit 2015, and to deliver a speech at SDL Innovate. The themes, respectively: “Listening to the Customer’s Voice,”and “Unlocking the Value of Social Data.” But it’s not just … Continue reading →

Posted in Analytics, Artificial Intelligence, Big Data, content marketing, content measurement, Crisis, digital ethics, Photo Analytics, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media measurement, Uncategorized | Tagged , , , , , , , , , , | 1 Comment

What the end of the Twitter-DataSift partnership means for customers

Posted on April 15, 2015 by susanetlinger

Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading →

Posted in Analytics, Big Boulder Initiative, DataSift, Facebook, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Social Data for Social Good: Five Lessons from Academia

Posted on May 12, 2014 by susanetlinger

In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relationships with customers and spur innovation. But what about … Continue reading →

Posted in Analytics, behavior, Big Data, Data Science, Research, Sentiment Analysis, Social Data, Social media, Social media measurement, Uncategorized | 2 Comments

Superbowl Ads and Social Data: Where’s the End Zone?

Posted on February 4, 2014 by susanetlinger

Let me preface this  by admitting that I’m not an American football fan. Sorry. But I do love the window-dressing of the Superbowl: the inane commentary, the screams of joy and agony from the living room (and neighboring houses), the … Continue reading →

Posted in Analytics, Big Data, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Uncategorized | Leave a comment

Social Data Market Momentum: It’s Not About the Firehose

Posted on December 4, 2013 by susanetlinger

In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We’ve seen use cases far past marketing into product … Continue reading →

Posted in DataSift, Gnip, NTT, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Topsy, Twitter | 3 Comments

Facebook Opens its Data API to (Some) Media Partners

Posted on September 9, 2013 by susanetlinger

Today, Facebook made an announcement that should interest anyone who uses social data. Effective immediately, Facebook will be opening its data API to a select group of media partners. According to today’s blog post, organizations that are part of this … Continue reading →

Posted in Analytics, Big Data, Facebook, Listening, Sentiment Analysis, Social Analytics, Social Graph, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Binders Full of Women: When a Meme Hijacks Your Brand

Posted on October 19, 2012 by susanetlinger

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading →

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

Listening: Should you filter social data for profanity?

Posted on April 20, 2012 by susanetlinger

I was at the Social Media Analytics Summit yesterday and was asked to fill in on a panel on one of my favorite topics: the challenges of social data. It was moderated by Nathan Gilliatt, and I was joined by … Continue reading →

Posted in Listening, Sentiment Analysis, Social Analytics, Social media, Social media measurement, VoC | Tagged , , , , , , , | 2 Comments