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Category Archives: Social Data
What Brands Can Learn From Pinterest’s Privacy Updates
In the midst of all the complexity and fear about data usage and privacy, it’s nice to see an example of disclosure done well. A couple of weeks ago, Pinterest announced Buyable Pins, which will enable their users to buy products directly … Continue reading
What the end of the Twitter-DataSift partnership means for customers
Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading
SXSW15 Redux: What happens at SX spreads everywhere
First, let’s get this out of the way: every year, SXSW regulars say the festival has jumped the shark. It’s too big, there are too many panels, and they’re poorly curated. It’s impossible to get anywhere. Too many lines, too … Continue reading
Data Diary: Five things we can learn from the Super Bowl
(Note: this is a longish one, but you’ll be able to read it in 20 percent of the time it would take you to heat up more Totino’s Pizza Rolls.*) Personally, I don’t care much for football; my significant other … Continue reading
Posted in Analytics, behavior, Big Data, Data Science, Global Social Media, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social Data, Social Graph, Social media, Social media measurement, Social Media Risk, Television, VoC
Tagged altimetergroup, Analytics, Big Data, social data, super bowl ads, Superbowl, susan etlinger
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Big Boulder Initiative: What’s on the Social Data Ethics Agenda for 2015?
Today, #snowpocalypse2015 permitting, the board of directors of the Big Boulder Initiative is meeting up in San Francisco to plan 2015 in more granular detail. As a member, I’m really proud of what we accomplished during the past year, but recognize that … Continue reading
New Research: What Do We Do with All This Big Data?
In September, I had the opportunity to speak at TED@IBM in San Francisco about the implications of a data-rich world, and what we can do, as businesspeople, citizens, and consumers, to use it to our best advantage. Since then, I’ve … Continue reading
Posted in Altimeter, Analytics, Big Boulder Initiative, Big Data, Data Science, Ethics, Innovation, Predictive Analytics, Research, Social Data, social data ethics, VoC
Tagged Altimeter Group, Big Boulder Initiative, Big Data, digital ethics, Predictive Analytics, social data, susan etlinger, unstructured data
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