Category Archives: Social Analytics
In social analytics, maturity is relative
At Altimeter Group, we’ve been measuring the state of social business for several years now. Each year brings new shifts. Some are surprising, others not so much. This year’s theme, in “The 2015 State of Social Business,” by my colleague … Continue reading
What the end of the Twitter-DataSift partnership means for customers
Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading
New Report: Content Marketing Performance: A Framework to Measure Real Business Impact
About a year ago, Rebecca Lieb and I had a series of conversations about the emerging need for analytics that would allow content and marketing professionals to evaluate the success of their content strategies. We discussed the predominance of “volume … Continue reading
Data Diary: Five things we can learn from the Super Bowl
(Note: this is a longish one, but you’ll be able to read it in 20 percent of the time it would take you to heat up more Totino’s Pizza Rolls.*) Personally, I don’t care much for football; my significant other … Continue reading
Data Everywhere: Lessons from Big Data in the TV Industry
During the past several years, the television industry has changed dramatically, spurred by device proliferation, changing distribution methods, and the increasing popularity of social media. Today, TV is everywhere. It’s on your phone, your tablet, your gaming console and someday will be … Continue reading
The Big Boulder Initiative: An Industry Association for Social Data
Last week, several hundred academics, data scientists, programmers, marketers, analysts, entrepreneurs and others gathered in Boulder for the Big Boulder Conference, an event centering on the emerging social data industry. While Gnip had hosted the event in the past, this … Continue reading
Superbowl Ads and Social Data: Where’s the End Zone?
Let me preface this by admitting that I’m not an American football fan. Sorry. But I do love the window-dressing of the Superbowl: the inane commentary, the screams of joy and agony from the living room (and neighboring houses), the … Continue reading
2014: The Year of Data Disruption
Linguist Geoff Nunberg’s annual “Word of the Year” posts offer an instructive peek into the American psyche. In 2012, he chose “Big Data”. In 2013, his pick was (no, not “twerk”) “selfie.” Nunberg makes his selections based on dominant news stories, … Continue reading
An Industry Association for Social Data: The Big Boulder Initiative
A few weeks ago, I had the opportunity to participate in a working session of The Big Boulder Initiative, an industry association founded to promote understanding and development of the emerging social data market. It’s been an eventful week in … Continue reading
Thought Experiments 