Category Archives: behavior

This week in #digitalethics: the useful versus creepy problem

Remember when we were twelve, and we thought the funniest thing ever was to play the game where you add the phrase “in bed” to every sentence? As the mom to a middle-schooler, I’m rapidly being re-introduced to this delightful … Continue reading

Posted in Artificial Intelligence, behavior, Big Data, Data Science, Ethics, Innovation, Internet of Things, social data ethics, Television, Uncategorized | 1 Comment

Facebook’s “Emotional Contagion” Experiment: Was it Ethical?

Update, June 29: Co-author Adam D. I. Kramer posts a response here. By now, you’ve probably heard that data scientists at Facebook recently published a study in The Proceedings of the National Academy of Science revealing that, in their words, “emotional states can … Continue reading

Posted in behavior, Big Boulder Initiative, Big Data, Data Science, Ethics, Facebook, Research, Social Data, social data ethics, Social media, Uncategorized | Tagged , , , , , , , , , | 10 Comments

Social Data for Social Good: Five Lessons from Academia

In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relationships with customers and spur innovation. But what about … Continue reading

Posted in Analytics, behavior, Big Data, Data Science, Research, Sentiment Analysis, Social Data, Social media, Social media measurement, Uncategorized | 2 Comments

Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]

So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading

Posted in behavior, Listening, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social media, Social media measurement, Uncategorized | Tagged , , | 5 Comments

Playground to Prediction: Misinformation and Social Analytics

When I was a kid, there was a hugely popular commercial for Life cereal featuring a kid called Mikey. One day, a strange and horrible tale started to make its way around the playground. “You know that kid Mikey? From … Continue reading

Posted in behavior, Listening, Predictive Analytics, Research, Social media, Social media measurement, Uncategorized | Leave a comment