Category Archives: Multichannel
Data Diary: Five things we can learn from the Super Bowl
(Note: this is a longish one, but you’ll be able to read it in 20 percent of the time it would take you to heat up more Totino’s Pizza Rolls.*) Personally, I don’t care much for football; my significant other … Continue reading
Big Data: It’s time to start thinking about DX
Back in September, I spoke on a panel at Dreamforce in which I used my Nike FuelBand to illustrate the difference between data and metrics, arguing that the difference is meaning: data is the raw material; metrics are one way … Continue reading
Before You Freak Out About Pinterest and the Zappos Study…
A lot of people have been buzzing today over this Bloomberg story both announcing Zappos’ launch of a recommendation engine based on Pinterest pins, and stating that–although Pinterest drives the highest number of shares compared to Facebook and Twitter–it also … Continue reading
Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?
I’m working on a report on how companies measure the revenue impact of social media (brands, please fill out our survey here). It’s not only a technically but philosophically complex topic. Granted, the ability of social media to generate revenue … Continue reading
Variations on a Theme of Multi-Channel Attribution
Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading
Make an App for That: Mobile Strategies for Retailers
About an hour ago, I was standing in the Genius Bar at the Apple store, trying to figure out a few things about my Mac. The conversation concluded with the purchase of an Ethernet cable; not the most glamorous of … Continue reading
Facebook Apps for Timeline: Three Implications for Business
This week, Facebook announced “Applications for Timeline,” including a freshman set of 60 partners. The focus, as expected, is on entertaining, highly social activities such as fashion, music, fitness, food and travel. The idea is that people can now integrate apps … Continue reading
Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]
So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading
Thought Experiments 