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Category Archives: Analytics
New Report: The Data-Driven Business
As we are continually reminded, data is everywhere, but what are organizations actually doing with it? My new report, “The Data-Driven Business: How Industry Leaders Use Data to Create Value”, looks at how data, big or small, is informing and … Continue reading
My Research Agenda for 2016
A few weeks ago, my Altimeter colleagues and I published our 2016 trends overview. In it, I called out three themes that I expect will become more predominant this year: Analytics for the visual web (images, video, etc.); Ethical data … Continue reading
Posted in Altimeter, altimeter group, Analytics, Artificial Intelligence, Big Data, content measurement, data privacy, Data Science, digital ethics, Digital Media, Ethics, Law, Uncategorized
Tagged Algorithms, Altimeter Group, Big Data, digital ethics, Research, susan etlinger, Visual Web
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What Brands Can Learn From Pinterest’s Privacy Updates
In the midst of all the complexity and fear about data usage and privacy, it’s nice to see an example of disclosure done well. A couple of weeks ago, Pinterest announced Buyable Pins, which will enable their users to buy products directly … Continue reading
The Trust Imperative: A Framework for Ethical Data Use
Consider this: Consumers don’t trust the way organizations use their data. CEOs are concerned that lack of trust will harm reputation and growth. People who don’t trust companies are less likely to buy from them. Yet the default option for businesses … Continue reading
Posted in altimeter group, Analytics, Artificial Intelligence, behavior, Big Data, data privacy, Data Science, digital ethics, Ethics, Internet of Things, Law, Privacy, social data ethics, Uncategorized
Tagged Altimeter Group, Big Data, data ethics, data privacy, ethical data use, IAF, Predictive Analytics, susan etlinger, trust
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What the end of the Twitter-DataSift partnership means for customers
Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading
New Report: Content Marketing Performance: A Framework to Measure Real Business Impact
About a year ago, Rebecca Lieb and I had a series of conversations about the emerging need for analytics that would allow content and marketing professionals to evaluate the success of their content strategies. We discussed the predominance of “volume … Continue reading
Three Implications of ‘POPI’: South Africa’s New Legislation on Data Hoarding
There probably won’t be a TLC reality show about it anytime soon, but the concept of “data hoarding” is real, and it’s about to be declared illegal in South Africa, according to an article last week by ITWeb SA. The … Continue reading
Data Diary: Five things we can learn from the Super Bowl
(Note: this is a longish one, but you’ll be able to read it in 20 percent of the time it would take you to heat up more Totino’s Pizza Rolls.*) Personally, I don’t care much for football; my significant other … Continue reading
Posted in Analytics, behavior, Big Data, Data Science, Global Social Media, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social Data, Social Graph, Social media, Social media measurement, Social Media Risk, Television, VoC
Tagged altimetergroup, Analytics, Big Data, social data, super bowl ads, Superbowl, susan etlinger
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New Research: What Do We Do with All This Big Data?
In September, I had the opportunity to speak at TED@IBM in San Francisco about the implications of a data-rich world, and what we can do, as businesspeople, citizens, and consumers, to use it to our best advantage. Since then, I’ve … Continue reading
Posted in Altimeter, Analytics, Big Boulder Initiative, Big Data, Data Science, Ethics, Innovation, Predictive Analytics, Research, Social Data, social data ethics, VoC
Tagged Altimeter Group, Big Boulder Initiative, Big Data, digital ethics, Predictive Analytics, social data, susan etlinger, unstructured data
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