Category Archives: Global Social Media
New Report: Content Marketing Performance: A Framework to Measure Real Business Impact
About a year ago, Rebecca Lieb and I had a series of conversations about the emerging need for analytics that would allow content and marketing professionals to evaluate the success of their content strategies. We discussed the predominance of “volume … Continue reading
Data Diary: Five things we can learn from the Super Bowl
(Note: this is a longish one, but you’ll be able to read it in 20 percent of the time it would take you to heat up more Totino’s Pizza Rolls.*) Personally, I don’t care much for football; my significant other … Continue reading
The Big Boulder Initiative: An Industry Association for Social Data
Last week, several hundred academics, data scientists, programmers, marketers, analysts, entrepreneurs and others gathered in Boulder for the Big Boulder Conference, an event centering on the emerging social data industry. While Gnip had hosted the event in the past, this … Continue reading
Facebook Graph Search Beta: Unlocking the Value of the Social Graph
It’s not a phone, and it doesn’t fix the mobile monetization problem. Now that we’ve got that out of the way, here are some thoughts on Facebook Graph Search Beta, announced at a press conference at Facebook HQ this morning. … Continue reading
Before You Freak Out About Pinterest and the Zappos Study…
A lot of people have been buzzing today over this Bloomberg story both announcing Zappos’ launch of a recommendation engine based on Pinterest pins, and stating that–although Pinterest drives the highest number of shares compared to Facebook and Twitter–it also … Continue reading
It’s [Always] Time to Re-examine Social Media Risk
“Imagine the 1:35 a.m. call informing you that your new product scheduled for release next week has been accidentally leaked because of some Flickr images. Or the 5 p.m. call that the regulators are going to be in your office … Continue reading
Does the Social Web Perpetuate or Expose Disinformation?
I woke up Sunday morning to a tempest on Twitter. Apparently, Bill Keller of the New York Times had published an op-ed defending Wikileaks. It was retweeted by none other than Jeff Jarvis, Dan Gillmor and Nick Bilton–some of the … Continue reading
Facebook Road Show Recap: Interview with Jon Ehrlichman, Bloomberg
Today I had a chance to chat with Jon Ehrlichman of Bloomberg about Facebook’s roadshow, its recent statements on mobile revenue, Mark Zuckerberg’s role, the issues on investors’ minds and what else we should be focused on as Facebook nears … Continue reading
Beyond Social Media ROI
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “Calculating the ROI of Social Media” to check out the full lists of posts from numerous well-known social media thought … Continue reading
Japan Update: Social Media in 2011
I had the opportunity to speak to about 200 Japanese executives at ad:tech Tokyo recently about the state of social media measurement in the United States. The talk was followed by an interview with Toru Saito of Looops Communications, a … Continue reading
Thought Experiments 