Category Archives: Social media measurement

What the end of the Twitter-DataSift partnership means for customers

Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading

Posted in Analytics, Big Boulder Initiative, DataSift, Facebook, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Social Data for Social Good: Five Lessons from Academia

In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relationships with customers and spur innovation. But what about … Continue reading

Posted in Analytics, behavior, Big Data, Data Science, Research, Sentiment Analysis, Social Data, Social media, Social media measurement, Uncategorized | 2 Comments

Superbowl Ads and Social Data: Where’s the End Zone?

Let me preface this  by admitting that I’m not an American football fan. Sorry. But I do love the window-dressing of the Superbowl: the inane commentary, the screams of joy and agony from the living room (and neighboring houses), the … Continue reading

Posted in Analytics, Big Data, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Uncategorized | Leave a comment

2014: The Year of Data Disruption

Linguist Geoff Nunberg’s annual “Word of the Year” posts offer an instructive peek into the American psyche. In 2012, he chose “Big Data”. In 2013, his pick was (no, not “twerk”) “selfie.” Nunberg makes his selections based on dominant news stories, … Continue reading

Posted in Altimeter, Big Data, Predictive Analytics, Quantified Self, Real-Time Enterprise, Research, Social Analytics, Social media measurement, Uncategorized | Tagged , , , , , | 9 Comments