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Tag Archives: Big Data
My Research Agenda for 2016
A few weeks ago, my Altimeter colleagues and I published our 2016 trends overview. In it, I called out three themes that I expect will become more predominant this year: Analytics for the visual web (images, video, etc.); Ethical data … Continue reading
Posted in Altimeter, altimeter group, Analytics, Artificial Intelligence, Big Data, content measurement, data privacy, Data Science, digital ethics, Digital Media, Ethics, Law, Uncategorized
Tagged Algorithms, Altimeter Group, Big Data, digital ethics, Research, susan etlinger, Visual Web
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With privacy, communication is critical (but it isn’t everything)
Every week, we’re seeing new stories in the news that highlight the uneasy state of privacy norms. The announcement of Windows 10 came with swift backlash against “privacy nightmares,” Spotify’s new privacy policy sparked another wave of disbelief and outrage, and … Continue reading
Posted in Uncategorized
Tagged Big Data, BlipTrack, IAB, Internet of Things, microsoft, privacy, spotify, trust, windows 10
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Are we building a data “genome”?
Lately, I can’t stop collecting examples of how data and algorithms have infused our daily lives. But it’s not just the ads we click on or the items we place in shopping carts. Today, data carries intimate information about our bodies, finances, friends, interests, politics, family histories … Continue reading
The Trust Imperative: A Framework for Ethical Data Use
Consider this: Consumers don’t trust the way organizations use their data. CEOs are concerned that lack of trust will harm reputation and growth. People who don’t trust companies are less likely to buy from them. Yet the default option for businesses … Continue reading
Posted in altimeter group, Analytics, Artificial Intelligence, behavior, Big Data, data privacy, Data Science, digital ethics, Ethics, Internet of Things, Law, Privacy, social data ethics, Uncategorized
Tagged Altimeter Group, Big Data, data ethics, data privacy, ethical data use, IAF, Predictive Analytics, susan etlinger, trust
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Three Implications of ‘POPI’: South Africa’s New Legislation on Data Hoarding
There probably won’t be a TLC reality show about it anytime soon, but the concept of “data hoarding” is real, and it’s about to be declared illegal in South Africa, according to an article last week by ITWeb SA. The … Continue reading
What’s the ROI of Trust? Results of the Edelman Trust Barometer 2015
Each year, Edelman conducts research that culminates in the publication of its Trust Barometer (disclosure: I worked at Edelman when the first report was published). It’s been long enough now–15 years and counting–that the study has seen meaningful shifts in patterns of trust: … Continue reading
Posted in Big Data, Ethics, Innovation, Internet of Things, Research
Tagged Altimeter Group, Big Data, edelman, innovation, susan etlinger, technology, trust
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Data Diary: Five things we can learn from the Super Bowl
(Note: this is a longish one, but you’ll be able to read it in 20 percent of the time it would take you to heat up more Totino’s Pizza Rolls.*) Personally, I don’t care much for football; my significant other … Continue reading
Posted in Analytics, behavior, Big Data, Data Science, Global Social Media, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social Data, Social Graph, Social media, Social media measurement, Social Media Risk, Television, VoC
Tagged altimetergroup, Analytics, Big Data, social data, super bowl ads, Superbowl, susan etlinger
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New Research: What Do We Do with All This Big Data?
In September, I had the opportunity to speak at TED@IBM in San Francisco about the implications of a data-rich world, and what we can do, as businesspeople, citizens, and consumers, to use it to our best advantage. Since then, I’ve … Continue reading
Posted in Altimeter, Analytics, Big Boulder Initiative, Big Data, Data Science, Ethics, Innovation, Predictive Analytics, Research, Social Data, social data ethics, VoC
Tagged Altimeter Group, Big Boulder Initiative, Big Data, digital ethics, Predictive Analytics, social data, susan etlinger, unstructured data
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2015: The Year of Data Strategy
I’m not generally a fan of annual predictions; they always remind me of a carnival in which you’re encouraged to “pay no attention to the man behind the curtain”; you almost never win the giant teddy bear. So I apologize … Continue reading
TED Talk: What do we do with all this big data?
On September 23, 2014, I had the honor of presenting a talk on Big Data at TED@IBM at the SFJazz Center in San Francisco, California alongside an amazing group of people, including Altimeter’s own Charlene Li. It was an incredible day; … Continue reading
Posted in Altimeter, Analytics, Big Data, Ethics, Twitter, Uncategorized
Tagged Aldous Huxley, Altimeter Group, Big Data, data ethics, Emily Willingham, George Orwell, health media collaboratory, IBM, smoking, susan etlinger, TED
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