Category Archives: Listening
In social analytics, maturity is relative
At Altimeter Group, we’ve been measuring the state of social business for several years now. Each year brings new shifts. Some are surprising, others not so much. This year’s theme, in “The 2015 State of Social Business,” by my colleague … Continue reading
Facebook Opens its Data API to (Some) Media Partners
Today, Facebook made an announcement that should interest anyone who uses social data. Effective immediately, Facebook will be opening its data API to a select group of media partners. According to today’s blog post, organizations that are part of this … Continue reading
Binders Full of Women: When a Meme Hijacks Your Brand
During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading
Does the Social Web Perpetuate or Expose Disinformation?
I woke up Sunday morning to a tempest on Twitter. Apparently, Bill Keller of the New York Times had published an op-ed defending Wikileaks. It was retweeted by none other than Jeff Jarvis, Dan Gillmor and Nick Bilton–some of the … Continue reading
Satmetrix Adds Social Media Measurement to Net Promoter
With all the hoopla over the Facebook S-1 filing (about which my colleagues Chris Silva and Rebecca Lieb have insightfully written), it’s easy to miss other notable industry news. Here is one smallish but important announcement that may have passed … Continue reading
Defining Social Media Listening vs. Measurement
I’ve had a number of conversations lately with clients, peers and friends about what we mean by “listening,” “monitoring” and “measurement” of social media. Some people dislike the term “listening” because it seems passive and somehow not rigorous, while others … Continue reading
Social Analytics 2012: The Year of Digging Deep [Part 2 of 2]
So much has happened since August, when I published my research report, A Framework for Social Analytics. I collected some of that progress in my 2011 wrap-up, in which I concluded that the social media honeymoon is, at last, truly … Continue reading
Talking Social Analytics with Robert Scoble
The other day, Robert Scoble came by the Hangar to visit and interview me on social analytics. Honestly, it was kind of a professional “bucket list” experience, and, as a bonus, a really enjoyable conversation. We talked social media measurement, … Continue reading
Playground to Prediction: Misinformation and Social Analytics
When I was a kid, there was a hugely popular commercial for Life cereal featuring a kid called Mikey. One day, a strange and horrible tale started to make its way around the playground. “You know that kid Mikey? From … Continue reading
Thought Experiments 