Category Archives: Altimeter
Facebook’s F8 Conference, Day One
It’s day one of F8, Facebook’s annual developer conference. It’s hard to imagine that, for most of us, the platform is barely 10 years old; it was opened to anyone who had a valid email address in September 2006. But, … Continue reading
My Research Agenda for 2016
A few weeks ago, my Altimeter colleagues and I published our 2016 trends overview. In it, I called out three themes that I expect will become more predominant this year: Analytics for the visual web (images, video, etc.); Ethical data … Continue reading
In social analytics, maturity is relative
At Altimeter Group, we’ve been measuring the state of social business for several years now. Each year brings new shifts. Some are surprising, others not so much. This year’s theme, in “The 2015 State of Social Business,” by my colleague … Continue reading
Altimeter Group Joins Forces with Prophet
In the flurry of excitement today, I wanted to make sure to mark a momentous occasion; the company I work for, Altimeter Group, announced today that we have been acquired by Prophet. It’s a great move for both teams; we have … Continue reading
Tim Cook Just Threw Down on Data Privacy, And It Was Awesome
Apple CEO Tim Cook gave what TechCrunch called a “blistering speech” on data privacy Monday night at the Electronic Privacy Information Center (EPIC) “Champions of Freedom” event. “I’m speaking to you from Silicon Valley, where some of the most prominent and … Continue reading
New Report: Content Marketing Performance: A Framework to Measure Real Business Impact
About a year ago, Rebecca Lieb and I had a series of conversations about the emerging need for analytics that would allow content and marketing professionals to evaluate the success of their content strategies. We discussed the predominance of “volume … Continue reading
New Research: What Do We Do with All This Big Data?
In September, I had the opportunity to speak at TED@IBM in San Francisco about the implications of a data-rich world, and what we can do, as businesspeople, citizens, and consumers, to use it to our best advantage. Since then, I’ve … Continue reading
2015: The Year of Data Strategy
I’m not generally a fan of annual predictions; they always remind me of a carnival in which you’re encouraged to “pay no attention to the man behind the curtain”; you almost never win the giant teddy bear. So I apologize … Continue reading
TED Talk: What do we do with all this big data?
On September 23, 2014, I had the honor of presenting a talk on Big Data at TED@IBM at the SFJazz Center in San Francisco, California alongside an amazing group of people, including Altimeter’s own Charlene Li. It was an incredible day; … Continue reading
Data Everywhere: Lessons from Big Data in the TV Industry
During the past several years, the television industry has changed dramatically, spurred by device proliferation, changing distribution methods, and the increasing popularity of social media. Today, TV is everywhere. It’s on your phone, your tablet, your gaming console and someday will be … Continue reading
Thought Experiments 