Tag Archives: Google

Are we building a data “genome”?

Posted on August 13, 2015 by susanetlinger

Lately, I can’t stop collecting examples of how data and algorithms have infused our daily lives. But it’s not just the ads we click on or the items we place in shopping carts. Today, data carries intimate information about our bodies, finances, friends, interests, politics, family histories … Continue reading →

Posted in Artificial Intelligence, data privacy, Data Science, digital ethics, Digital Media, Ethics, Internet of Things, Policy, Privacy, Quantified Self, social data ethics, Uncategorized | Tagged , , , , , , | Leave a comment

Tim Cook Just Threw Down on Data Privacy, And It Was Awesome

Posted on June 3, 2015 by susanetlinger

Apple CEO Tim Cook gave what TechCrunch called a “blistering speech” on data privacy Monday night at the Electronic Privacy Information Center (EPIC) “Champions of Freedom” event. “I’m speaking to you from Silicon Valley, where some of the most prominent and … Continue reading →

Posted in Altimeter, Artificial Intelligence, data privacy, data security, digital ethics, Ethics, Facebook, Privacy, social data ethics | Tagged , , , , , , , , , , , | Leave a comment

Variations on a Theme of Multi-Channel Attribution

Posted on April 7, 2012 by susanetlinger

Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading →

Posted in Multichannel, Research, Social Analytics, social commerce, Social Graph, Social media, Social media measurement, Uncategorized | Tagged , , | 1 Comment