Category Archives: Research

What’s the ROI of Trust? Results of the Edelman Trust Barometer 2015

Each year, Edelman conducts research that culminates in the publication of its Trust Barometer (disclosure: I worked at Edelman when the first report was published). It’s been long enough now–15 years and counting–that the study has seen meaningful shifts in patterns of trust: … Continue reading

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New Research: What Do We Do with All This Big Data?

In September, I had the opportunity to speak at TED@IBM in San Francisco about the implications of a data-rich world, and what we can do, as businesspeople, citizens, and consumers, to use it to our best advantage. Since then, I’ve … Continue reading

Posted in Altimeter, Analytics, Big Boulder Initiative, Big Data, Data Science, Ethics, Innovation, Predictive Analytics, Research, Social Data, social data ethics, VoC | Tagged , , , , , , , | Leave a comment

Data Everywhere: Lessons from Big Data in the TV Industry

During the past several years, the television industry has changed dramatically, spurred by device proliferation, changing distribution methods, and the increasing popularity of social media. Today, TV is everywhere. It’s on your phone, your tablet, your gaming console and someday will be … Continue reading

Posted in Altimeter, Big Data, Data Science, Facebook, HBO, Netflix, Predictive Analytics, Real-Time Enterprise, Research, Social Analytics, Social Data, Social media, Television, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Facebook’s “Emotional Contagion” Experiment: Was it Ethical?

Update, June 29: Co-author Adam D. I. Kramer posts a response here. By now, you’ve probably heard that data scientists at Facebook recently published a study in The Proceedings of the National Academy of Science revealing that, in their words, “emotional states can … Continue reading

Posted in behavior, Big Boulder Initiative, Big Data, Data Science, Ethics, Facebook, Research, Social Data, social data ethics, Social media, Uncategorized | Tagged , , , , , , , , , | 10 Comments

Social Data for Social Good: Five Lessons from Academia

In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relationships with customers and spur innovation. But what about … Continue reading

Posted in Analytics, behavior, Big Data, Data Science, Research, Sentiment Analysis, Social Data, Social media, Social media measurement, Uncategorized | 2 Comments

2014: The Year of Data Disruption

Linguist Geoff Nunberg’s annual “Word of the Year” posts offer an instructive peek into the American psyche. In 2012, he chose “Big Data”. In 2013, his pick was (no, not “twerk”) “selfie.” Nunberg makes his selections based on dominant news stories, … Continue reading

Posted in Altimeter, Big Data, Predictive Analytics, Quantified Self, Real-Time Enterprise, Research, Social Analytics, Social media measurement, Uncategorized | Tagged , , , , , | 9 Comments