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Category Archives: Social Graph
Data Diary: Five things we can learn from the Super Bowl
(Note: this is a longish one, but you’ll be able to read it in 20 percent of the time it would take you to heat up more Totino’s Pizza Rolls.*) Personally, I don’t care much for football; my significant other … Continue reading
Posted in Analytics, behavior, Big Data, Data Science, Global Social Media, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social Data, Social Graph, Social media, Social media measurement, Social Media Risk, Television, VoC
Tagged altimetergroup, Analytics, Big Data, social data, super bowl ads, Superbowl, susan etlinger
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Twitter Buys Gnip: What’s Next for the Social Data Ecosystem?
Today, Twitter announced its intent to purchase social data provider Gnip, one of its certified reseller partners, for an undisclosed sum. It’s not a surprising move in many ways, given the increasing pressure on Twitter to monetize its content. At the … Continue reading
Posted in Big Data, DataSift, Gnip, Innovation, NTT, Social Data, Social Graph, Social media, Topsy, Twitter, Uncategorized
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Facebook Opens its Data API to (Some) Media Partners
Today, Facebook made an announcement that should interest anyone who uses social data. Effective immediately, Facebook will be opening its data API to a select group of media partners. According to today’s blog post, organizations that are part of this … Continue reading
Facebook Graph Search Beta: Unlocking the Value of the Social Graph
It’s not a phone, and it doesn’t fix the mobile monetization problem. Now that we’ve got that out of the way, here are some thoughts on Facebook Graph Search Beta, announced at a press conference at Facebook HQ this morning. … Continue reading
The New LinkedIn: It’s (Mostly) About You
Today, LinkedIn announced a revamp of its profile pages around three core principles: simplify (the experience), grow (in terms of network, value add) and everyday (provide everyday utility) In April, when the company announced its iPad app, they described their … Continue reading
Before You Freak Out About Pinterest and the Zappos Study…
A lot of people have been buzzing today over this Bloomberg story both announcing Zappos’ launch of a recommendation engine based on Pinterest pins, and stating that–although Pinterest drives the highest number of shares compared to Facebook and Twitter–it also … Continue reading
Facebook Road Show Recap: Interview with Jon Ehrlichman, Bloomberg
Today I had a chance to chat with Jon Ehrlichman of Bloomberg about Facebook’s roadshow, its recent statements on mobile revenue, Mark Zuckerberg’s role, the issues on investors’ minds and what else we should be focused on as Facebook nears … Continue reading
Posted in Facebook, Global Social Media, Social Graph, Social media
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LinkedIn for iPad: Quantifying the Professional Self
I’ve always liked LinkedIn, but I’ve never loved it; I know I need to check it and keep it up, but it’s more an obligation than a pleasure, a vitamin than a treat. It’s information. At the same time, the work … Continue reading
Posted in iPad, LinkedIn, Quantified Self, Social Graph, Uncategorized
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Variations on a Theme of Multi-Channel Attribution
Avinash Kaushik published an important blog post last week entitled “Multi-Channel Attribution: Definitions, Models and a Reality Check.” It’s a valuable framework for understanding attribution, which is a fancy way of saying “how we understand the impact of marketing and advertising … Continue reading
Facebook Apps for Timeline: Three Implications for Business
This week, Facebook announced “Applications for Timeline,” including a freshman set of 60 partners. The focus, as expected, is on entertaining, highly social activities such as fashion, music, fitness, food and travel. The idea is that people can now integrate apps … Continue reading
