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Recent Posts
- What’s the ROI of Trust? Results of the Edelman Trust Barometer 2015
- This week in #digitalethics: the useful versus creepy problem
- Data Diary: Five things we can learn from the Super Bowl
- Big Boulder Initiative: What’s on the Social Data Ethics Agenda for 2015?
- New Research: What Do We Do with All This Big Data?
Recent Tweets
- Desert? RT @Amazing_Maps: Most popular word used in online dating profiles by state http://t.co/Hae9qENAfr #bigdating 12 hours ago
- RT @nickwingfield: He lived long and prospered. nytimes.com/2015/02/27/art… 22 hours ago
- Hey folks on #CollabOnAir today: here's the UPenn study on @twitter & heart disease. Have at it! m.pss.sagepub.com/content/26/2/1… @HiddenBrain 3 days ago
- RT @dhinchcliffe: IMO, it'll be interesting to see the growing regulation of the Internet meet head on the urgency of businesses to be #dig… 3 days ago
- "We should be thinking about where's the theory? What's the underlying research question?" @srjeffares #CollabOnAir 3 days ago
Category Archives: Social media
Data Diary: Five things we can learn from the Super Bowl
(Note: this is a longish one, but you’ll be able to read it in 20 percent of the time it would take you to heat up more Totino’s Pizza Rolls.*) Personally, I don’t care much for football; my significant other … Continue reading
Posted in Analytics, behavior, Big Data, Data Science, Global Social Media, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social Data, Social Graph, Social media, Social media measurement, Social Media Risk, Television, VoC
Tagged altimetergroup, Analytics, Big Data, social data, super bowl ads, Superbowl, susan etlinger
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Data Everywhere: Lessons from Big Data in the TV Industry
During the past several years, the television industry has changed dramatically, spurred by device proliferation, changing distribution methods, and the increasing popularity of social media. Today, TV is everywhere. It’s on your phone, your tablet, your gaming console and someday will be … Continue reading
Posted in Altimeter, Big Data, Data Science, Facebook, HBO, Netflix, Predictive Analytics, Real-Time Enterprise, Research, Social Analytics, Social Data, Social media, Television, Uncategorized
Tagged Altimeter Group, Best Practices, BET, Big Data, Data, Disruption, HBO, HGTV, Netflix, Social TV, susan etlinger, Television
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Facebook’s “Emotional Contagion” Experiment: Was it Ethical?
Update, June 29: Co-author Adam D. I. Kramer posts a response here. By now, you’ve probably heard that data scientists at Facebook recently published a study in The Proceedings of the National Academy of Science revealing that, in their words, “emotional states can … Continue reading
Posted in behavior, Big Boulder Initiative, Big Data, Data Science, Ethics, Facebook, Research, Social Data, social data ethics, Social media, Uncategorized
Tagged Altimeter Group, ethics, facebook, health media collaboratory, privacy, sherry emery, social data, social data ethics, social science, susan etlinger
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The Big Boulder Initiative: An Industry Association for Social Data
Last week, several hundred academics, data scientists, programmers, marketers, analysts, entrepreneurs and others gathered in Boulder for the Big Boulder Conference, an event centering on the emerging social data industry. While Gnip had hosted the event in the past, this … Continue reading
Social Data for Social Good: Five Lessons from Academia
In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relationships with customers and spur innovation. But what about … Continue reading
Twitter Buys Gnip: What’s Next for the Social Data Ecosystem?
Today, Twitter announced its intent to purchase social data provider Gnip, one of its certified reseller partners, for an undisclosed sum. It’s not a surprising move in many ways, given the increasing pressure on Twitter to monetize its content. At the … Continue reading
Posted in Big Data, DataSift, Gnip, Innovation, NTT, Social Data, Social Graph, Social media, Topsy, Twitter, Uncategorized
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Superbowl Ads and Social Data: Where’s the End Zone?
Let me preface this by admitting that I’m not an American football fan. Sorry. But I do love the window-dressing of the Superbowl: the inane commentary, the screams of joy and agony from the living room (and neighboring houses), the … Continue reading
