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Category Archives: Social media
Is Twitter Obligated to Preserve Politicians’ Deleted Tweets?
Politicians everywhere are probably celebrating like crazy this week. The Sunlight Foundation, an organization dedicated to making politics accountable and transparent, was just told by Twitter that it would no longer have access to its developer API, which enabled the site’s … Continue reading
What the end of the Twitter-DataSift partnership means for customers
Disclosures Let’s get this out of the way right up front. DataSift is a client of mine at Altimeter Group. I am closely connected to Twitter via my role as a board member of the Big Boulder Initiative, of which … Continue reading
New Report: Content Marketing Performance: A Framework to Measure Real Business Impact
About a year ago, Rebecca Lieb and I had a series of conversations about the emerging need for analytics that would allow content and marketing professionals to evaluate the success of their content strategies. We discussed the predominance of “volume … Continue reading
Data Diary: Five things we can learn from the Super Bowl
(Note: this is a longish one, but you’ll be able to read it in 20 percent of the time it would take you to heat up more Totino’s Pizza Rolls.*) Personally, I don’t care much for football; my significant other … Continue reading
Posted in Analytics, behavior, Big Data, Data Science, Global Social Media, Multichannel, Predictive Analytics, Sentiment Analysis, Social Analytics, Social Data, Social Graph, Social media, Social media measurement, Social Media Risk, Television, VoC
Tagged altimetergroup, Analytics, Big Data, social data, super bowl ads, Superbowl, susan etlinger
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Data Everywhere: Lessons from Big Data in the TV Industry
During the past several years, the television industry has changed dramatically, spurred by device proliferation, changing distribution methods, and the increasing popularity of social media. Today, TV is everywhere. It’s on your phone, your tablet, your gaming console and someday will be … Continue reading
Posted in Altimeter, Big Data, Data Science, Facebook, HBO, Netflix, Predictive Analytics, Real-Time Enterprise, Research, Social Analytics, Social Data, Social media, Television, Uncategorized
Tagged Altimeter Group, Best Practices, BET, Big Data, Data, Disruption, HBO, HGTV, Netflix, Social TV, susan etlinger, Television
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Facebook’s “Emotional Contagion” Experiment: Was it Ethical?
Update, June 29: Co-author Adam D. I. Kramer posts a response here. By now, you’ve probably heard that data scientists at Facebook recently published a study in The Proceedings of the National Academy of Science revealing that, in their words, “emotional states can … Continue reading
Posted in behavior, Big Boulder Initiative, Big Data, Data Science, Ethics, Facebook, Research, Social Data, social data ethics, Social media, Uncategorized
Tagged Altimeter Group, ethics, facebook, health media collaboratory, privacy, sherry emery, social data, social data ethics, social science, susan etlinger
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The Big Boulder Initiative: An Industry Association for Social Data
Last week, several hundred academics, data scientists, programmers, marketers, analysts, entrepreneurs and others gathered in Boulder for the Big Boulder Conference, an event centering on the emerging social data industry. While Gnip had hosted the event in the past, this … Continue reading
Social Data for Social Good: Five Lessons from Academia
In business, we spend a lot of time trying to understand social data and other forms of big data for strategic advantage: to make business decisions, increase revenue, reduce costs, improve relationships with customers and spur innovation. But what about … Continue reading
Twitter Buys Gnip: What’s Next for the Social Data Ecosystem?
Today, Twitter announced its intent to purchase social data provider Gnip, one of its certified reseller partners, for an undisclosed sum. It’s not a surprising move in many ways, given the increasing pressure on Twitter to monetize its content. At the … Continue reading
Posted in Big Data, DataSift, Gnip, Innovation, NTT, Social Data, Social Graph, Social media, Topsy, Twitter, Uncategorized
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Superbowl Ads and Social Data: Where’s the End Zone?
Let me preface this by admitting that I’m not an American football fan. Sorry. But I do love the window-dressing of the Superbowl: the inane commentary, the screams of joy and agony from the living room (and neighboring houses), the … Continue reading
