Category Archives: Social media

Superbowl Ads and Social Data: Where’s the End Zone?

Posted on February 4, 2014 by

Let me preface this  by admitting that I’m not an American football fan. Sorry. But I do love the window-dressing of the Superbowl: the inane commentary, the screams of joy and agony from the living room (and neighboring houses), the … Continue reading →

Posted in Analytics, Big Data, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Uncategorized | Leave a comment

Time to Change: Disruptive Innovation Panel at Xerox PARC

Posted on January 27, 2014 by

I had the opportunity to participate on a panel recently called “Time to Change – Culture and Brand Disruption Leading to Innovation.” It was hosted by Xerox PARC as part of their PARC forum series, and featured Todd Wilms of … Continue reading →

Posted in Altimeter, Innovation, Social media | 2 Comments

Social Data Market Momentum: It’s Not About the Firehose

Posted on December 4, 2013 by

In the past year, social data has continued to wend its way into organizations of all types, from large enterprise to small business to media and entertainment and the public sector. We’ve seen use cases far past marketing into product … Continue reading →

Posted in DataSift, Gnip, NTT, Predictive Analytics, Real-Time Enterprise, Sentiment Analysis, Social Analytics, Social Data, Social media, Social media measurement, Topsy, Twitter | 3 Comments

Social Data Intelligence: Survey Says

Posted on October 23, 2013 by

Back in July, when we published Social Data Intelligence, we were curious to discover how organizations would rank themselves using the criteria in our maturity map. How many companies are in the “ad-hoc” stage? How many consider themselves to be … Continue reading →

Posted in Analytics, Big Data, Predictive Analytics, Real-Time Enterprise, Social Analytics, Social Data, Social media, Uncategorized | Tagged , , , , | 2 Comments

Facebook Opens its Data API to (Some) Media Partners

Posted on September 9, 2013 by

Today, Facebook made an announcement that should interest anyone who uses social data. Effective immediately, Facebook will be opening its data API to a select group of media partners. According to today’s blog post, organizations that are part of this … Continue reading →

Posted in Analytics, Big Data, Facebook, Listening, Sentiment Analysis, Social Analytics, Social Graph, Social media, Social media measurement, Twitter, Uncategorized | 2 Comments

Build Credibility by Prioritizing Your Social Data

Posted on July 31, 2013 by

One of the most frequent challenges of analytics teams, particularly those who handle social data, is the ad-hoc nature of report requests. When a manager or colleague needs a report (a) in the next hour  (b) by the end of … Continue reading →

Posted in Altimeter, Analytics, Big Data, Research, Social Analytics, Social media, Social media measurement | Leave a comment

It’s Time To Get Smart About Social Data Intelligence

I spend a lot of time reading and thinking about social data: what it is, what it isn’t, how to measure it, where it’s going. But even the best strategy for collecting, analyzing and interpreting social data is just a … Continue reading →

Image | Posted on July 25, 2013 by | 5 Comments

Binders Full of Women: When a Meme Hijacks Your Brand

Posted on October 19, 2012 by

During the second Presidential debate this week, it only took a few moments for a social media/community manager named Veronica De Souza to claim the URL bindersfullofwomen.tumblr.com. Not long after, YouTube exploded with parody videos. All of this is to … Continue reading →

Posted in Amazon, Crisis, Listening, Sentiment Analysis, Social Analytics, social commerce, Social media, Social Media Risk, VoC | 3 Comments

Social Media Crisis Prevention: Can You Defuse an F-Bomb?

Posted on October 10, 2012 by

It’s a nightmare scenario. You get a frantic text or call from a co-worker that someone tweeted a tasteless joke or profanity from your corporate Twitter account. The keywords in the post start trending among your brand mentions, soon to … Continue reading →

Posted in Social Analytics, Social media, Social Media Risk | Tagged | 2 Comments

Social data is the canary in the coal mine for Big Data

Posted on October 3, 2012 by

I spoke at the Boston eMetrics Symposium yesterday on the subject of Big Data; specifically, how we will build organizations that can adapt to it, extract insights and act on them in a meaningful way. People generally discuss Big Data … Continue reading →

Posted in Big Data, Predictive Analytics, Research, Social Analytics, Social media, Social media measurement | 2 Comments