Research

Susan’s research is published by Altimeter Group under the auspices of open research and are intended to advance the industry at no cost. The Creative Commons License is Attribution-Noncommercial-Share Alike 3.0 United States at http://creativecommons.org/licenses/by-nc-sa/3.0/us.  These reports are intended for you to read, utilize and share with others. If you do so, please provide attribution to Altimeter Group.

Recent Research

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1 Response to Research

  1. I will certainly spend more time with your report, but wanted to say thanks for continuing to focus on and help drive the conversation around measurement and metrics for social media. I focus at the local level and even though your examples are for larger brands, the concepts and analysis will be a big help in educating local business owners on how to plan, measure and allocate time and budget for social media.

    Thanks!
    Joni

    Like

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