Susan’s research is published by Altimeter Group under the auspices of open research and are intended to advance the industry at no cost. The Creative Commons License is Attribution-Noncommercial-Share Alike 3.0 United States at  These reports are intended for you to read, utilize and share with others. If you do so, please provide attribution to Altimeter Group.

Recent Research




1 Response to Research

  1. I will certainly spend more time with your report, but wanted to say thanks for continuing to focus on and help drive the conversation around measurement and metrics for social media. I focus at the local level and even though your examples are for larger brands, the concepts and analysis will be a big help in educating local business owners on how to plan, measure and allocate time and budget for social media.



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