Research

Susan’s research is published by Altimeter Group under the auspices of open research and are intended to advance the industry at no cost. The Creative Commons License is Attribution-Noncommercial-Share Alike 3.0 United States at http://creativecommons.org/licenses/by-nc-sa/3.0/us.  These reports are intended for you to read, utilize and share with others. If you do so, please provide attribution to Altimeter Group.

Recent Research

• The Trust Imperative: A Framework for Ethical Data Use
• Content Marketing Performance: A Framework to Measure Real Business Impact
• What Do We Do With All This Big Data? Fostering Insight and Trust in the Digital Age
• Data Everywhere: Lessons from Big Data in the Television Industry
• Shiny Object or Digital Intelligence Hub? Evolution of the Enterprise Social Media Command Center
• Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage
• The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media
• A Framework for Social Analytics: Including Six Use Cases for Social Media Measurement

Webinars

• Content Marketing Performance
• What Do We Do With All This Big Data?
• Data Everywhere: Lessons from Big Data in the Television Industry
• Evolution of the Social Media Command Center
• Social Data Intelligence
• The Social Media ROI Cookbook

Frameworks

• Business Value of Content Strategy
• Mapping Volume Metrics to Business Metrics
• Fundamentals of Data Science
• Four Primary Use Cases for Data in the TV Industry
• Five Use Cases for Social Media Command Centers
• Social Data Maturity Map
• Six Ways of Measuring Revenue Impact of Social Media
• Decision Matrix- Assessing the Measurement Mix That’s Right for You
• The Social Media Measurement Compass