Susan Etlinger is an industry analyst with Altimeter Group, where she focuses on data analytics and strategy. She conducts independent research on these topics and is the author of “The Social Media ROI Cookbook” and “A Framework for Social Analytics,” available for download on her blog, susanetlinger.com, and on SlideShare.
Susan works with global 2000 clients to incorporate listening and measurement into organizational culture and practice. She focuses primarily on social data, helping organizations develop frameworks and process that enable them to extract insights from the social web and act on them in a practical, repeatable and scalable manner. Susan also works with technology vendors to refine product roadmaps and strategies based on her independent research.
Susan is a member of the advisory board of INFORUM, a division of the Commonwealth Club. She is regularly interviewed and asked to speak on social strategy and best practices for business, and has been quoted in outlets including The Wall Street Journal, BusinessWeek, The San Francisco Chronicle, The New York Times, the BBC and Fast Company.
She is a published translator and has a B.A in Rhetoric from the University of California at Berkeley.
Email: susan (at) altimetergroup (dot) com, or find her on Twitter at @setlinger or LinkedIn at http://www.linkedin.com/in/susanetlinger.